SIDEQUEST'S STORY
Converting High-Traffic Chaos Into an Effortless Revenue Stream with AdButler
About SideQuest
SideQuest is a platform to help developers promote their games to the VR community. In addition, they make it easier for users to access content that is not yet available on the Oculus Store, and serve as a proving ground for developers to validate their content and kick start their communities.
Their Operational History
Founded
2019
Memberships
Members of the Khronos Group and the VR/AR Association
Business Model
Free for Users and Developers
Inventory Details
Ad Formats
Promoted or Sponsored Listings
Audience
VR and Gaming Enthusiasts
Advertisers
Game Developers
Goals
"With the high amount of traffic we had, we knew ads would be a good way for us to generate income. So we played around a bit with Google's services, but it didn't work for us. We didn't have control over our ads and felt restricted. So we decided to build our own platform. In the start, we had requests from ten developers (advertisers for SideQuest), and suddenly, we had tons of requests coming in. Our original approach wasn't working anymore, we were unable to keep every advertiser happy."
Orla Harris
COO & Co-Founder of SideQuestVR
In their search for a more robust solution, SideQuest found AdButler.
Challenges
Transparency issues with platforms like Google
Difficult to manage advertisers with varied budgets and requirements
Spending a lot of time handling advertisers and their orders
Objectives
A transparent platform to manage their ad inventory
Efficiently work with advertisers of all sizes and budgets while offering them equal opportunity to buy the placements
Flexibility for advertisers when placing the order and fewer things to manage for SideQuest
How AdButler's Solutions Helped
Self-Serve Platform
SideQuest used AdButler's Self-Serve platform to manage their direct-sell inventory. The advertisers can log in, bid, and pay for their orders using their cards.
"If an advertiser wants to share their listing, we ask them to log in to the platform and share some instructions with them. We also give them some credit to get started and test the platform. If required, it's easy to guide them through the process."
Orla Harris
COO & Co-Founder of SideQuestVR
White-Labeling
SideQuest also used AdButler's white-labeling feature to customize their dashboard in alignment with their own branding. The feature allowed them to change the dashboard's color, use their own logo, and perform other branding tweaks.
"We didn't want to work with a company that had all of the control over our ad platform. With AdButler, we got control, and our advertisers have some control - but ultimately we have fewer things to manage vs. when we were using Google and had our own ad platform."
Orla Harris
COO & Co-Founder of SideQuestVR
Ability to Monitor Performance
AdButler's advanced reporting helps SideQuest know about their own performance and the performance of their advertisers.
"We are new to the gaming space and still learning. Having the ability to see how CPMs are affected over the week, during weekends, and over the course of a month - all of this has been really educational for us."
Orla Harris
COO & Co-Founder of SideQuestVR
