HAGERTY'S STORY
Found a Simple and Intuitive Ad Serving Solution with AdButler
About Hagerty
Hagerty is an automotive lifestyle and membership company and the world's largest provider of specialty insurance for classic vehicles. They connect car enthusiasts through entertaining media, events (The Amelia, Concours d'Lemons, Detroit Concours, California Mille, Greenwich Concours, Motorlux, and Radwood), and exclusive memberships to their Hagerty Drivers Club.
Quick Details About Hagerty
Started a niche insurance agency and now the largest community of automobile enthusiasts
Connecting over 721,000 car lovers through Hagerty Drivers Club
Offering membership, events, media, valuation, storage, and insurance services
Inventory Details
Ad Formats
Display, video (VAST), and newsletter ads
Audience
Automotive enthusiasts
Advertisers
House ads and brands looking to target a niche audience of automotive enthusiasts
Goals
Monetize using the display and email ads
Have a simple, easy-to-use tool
Access to responsive support
Drive incremental revenue
"We wanted a turnkey solution to deliver display ads on our websites and in our email newsletters."
Julie Gu
VP of Hagerty
How AdButler's Solutions Helped
Smooth Brightcove Onboarding
The Hagerty team decided to onboard Brightcove as their native video player. Since they offer open-source software to their customers, a bit of tailoring was required.
"Brightcove is open source, and hence integration required customization to run video ads on our video content through Brightcove. Rob (from AdButler) and the Brightcove team had a lot of calls to figure out everything - which was really helpful."
Julie Gu
VP of Hagerty
Campaign Trafficking and Targeting
Hagerty uses the campaign trafficking feature to run ads on their owned and operated websites and email newsletters. Since Hagerty runs both house ads and advertisers' campaigns, the targeting feature helps them specify these ads based on various criteria (such as topic) without confusion.
"In some special use cases, we wanted advertisers or our own house ads to target specific pages based on context or topic - the targeting feature has been helpful to align and add to line items that are more in adjacent categories."
Julie Gu
VP of Hagerty
Access to Documentation and Quick Support
The Hagerty team likes to refer to the documentation and help center articles when they have questions about some feature. And in case of other queries, AdButler's dedicated support team is always available.
"AdButler has really helpful documentation - so there is a lot of self-service. So we don't always have to rely on an agent to help us learn how to use something. And we have had questions; I feel like you guys have been really responsive (particularly Rob)."
Julie Gu
VP of Hagerty
