Modern Monetization Infrastructure

Take control of your monetization.
Build exactly what your business needs.

Launch custom ad products, workflows, and revenue strategies on infrastructure that's already proven at scale.

Tailored workflows & monetization logicFaster feature delivery without vendor delaysFull control over pricing, targeting & reportingGlobal infrastructure & compliance built in

Powered by modern AI-driven development, APIs, and automation

decision-engine.ts
claude
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import { adbutler } from '@adbutler/sdk'
export const engine = adbutler.decision({
target: (req) => req.audience.tier === 'gold',
rank: (bids) => bids.sortBy('eCPM'),
pace: 'smooth',
floor: 2.50,
})
// deploy globally
adbutler.deploy(engine)
deployed · 12 regions
p99 47ms
prompt → production
live in 4 minutes
Why This Exists

Your business is unique.
Your ad stack should be too.

Legacy ad platforms force you into fixed workflows, slow roadmaps, and limited control. Modern tools make it possible to design something better. AdButler gives you that flexibility, without requiring you to build and run it yourself.

What AI unlocks
Custom logic, dashboards, workflows
Designed and iterated with modern AI tools
days
to a tailored system
running it in production is still hard
Global infrastructure
multi-region, low-latency edge
5+ yrs
Scaling to billions of requests
load shaping, capacity, failover
ongoing
SOC 1 / SOC 2 compliance
audits, controls, evidence
12-18 mo
Maintenance forever
patches, migrations, on-call
24/7

Ship faster. Launch more. Capture more revenue.

How It Works

Define your logic. We make it run.

Three stages, one system. From the moment your team writes a rule to the millisecond it serves a billion-request peak.

01
Design

Define how your monetization should actually work

Use internal teams, AI tools, or both to design workflows, targeting, and decisioning logic aligned to your business.

decisioning.rules
1 rule "sponsored_lift" {
2 when user.intent >= 0.7
3 boost sku.in_stock by 1.4x
4 cap 2 placements / page
5 }
02
Deploy

Bring your logic into production instantly

Use APIs, MCP, and programmable interfaces to turn your ideas into real systems.

POST/v3/decisions20031ms
PUT/v3/rules/sponsored_lift20412ms
GET/v3/inventory/match20018ms
Live · synced across 11 regions
03
Operate

Run globally with confidence

High performance, reliability, and compliance built in from day one.

p99
47ms
uptime
99.99%
req/day
8.4B
SOC 1 · SOC 211 regions
What You Can Build

Flexible enough to match how your business actually operates.

Launch the monetization products your business actually needs, tailored to your catalog, your sales model, and your team. Not a vendor template.

RMN
Sponsored · Headphones
$2.40
Sponsored · Speakers
$1.85
Display · Audio Sale
$0.95

Retail media networks

Sponsored product, banner, and offsite formats tailored to your catalog and sales model.

MARKETPLACE
Ad
Ad

Self-serve advertiser platforms

Auction or rules-based placements built around how your sales team actually sells.

INTERNAL
House promo32%
Partner co-op41%
Cross-sell27%

Custom reporting dashboards

Surface the metrics your team and your advertisers care about, not a generic vendor view.

DECISION
if user.intent = 'high'
rank(cpm × ctr)
else pace(budget)
deployed · v1.4

Decision engines for your goals

Define ranking, pacing, and yield logic that aligns to your business goals, not a fixed waterfall.

PORTAL
Acme Ads
$12.4k
Launch
Draft

Branded advertiser portals

On-brand buying experiences that book, traffic, and report automatically.

OMNICHANNEL
WEB
iOS
AND
EML
unified

Omnichannel ad systems

One decisioning layer across web, mobile, in-app, and email, all under your control.

Built For Modern Teams

Built for teams that
want to move faster.

MCP enables structured integration with AI workflows
Agent-based workflows automate optimization and operations
Prompt-driven customization accelerates iteration
API-first architecture gives you full control
Example: Launch a sponsored product engine tailored to your catalog
// 1. prompt your agent
> build a sponsored product engine
// 2. agent calls AdButler MCP
→ adbutler.zones.create({ type: 'native' })
→ adbutler.targeting.define(rules)
→ adbutler.decision.deploy()
// 3. live
✓ serving at 12ms p50
Go from idea to production in minutes, without rebuilding infrastructure
Infrastructure

Everything running behind the scenes.

This is where most internal builds break down. While you define the experience, AdButler handles global infrastructure, demand integrations, data pipelines, security, and continuous optimization.

AdButler opsall systems operational
live · last 24h
Requests served
8.4B
+12% wow
Global p99 latency
47ms
across 12 regions
Uptime
99.99%
trailing 90d
Compliance
SOC 1 + SOC 2
audited annually
Edge regions
12 active
us-east
12ms
us-west
18ms
eu-west
21ms
eu-central
23ms
ap-south
34ms
ap-east
29ms
ap-southeast
31ms
sa-east
38ms
ca-central
16ms
me-south
41ms
af-south
44ms
oce-east
36ms
Last activity
healthy
nowdecision.deploy → 12 regions
2s1.2M requests · 0 errors
14sauto-scaled +4 nodes (eu-west)
1mreport.sync → warehouse
3mpatch deployed · zero downtime
12mcompliance scan · 0 findings

You control the system. We make sure it works.

Build vs Run

AI makes customization easier. Running still matters.

Building is only part of the equation. Running a reliable, scalable monetization system is where most teams struggle. AdButler bridges the gap between what you can build and what you can run.

DIY Build
What you can build alone
Build + AdButler
What you can actually run
Great prototype, fragile in production
Production-grade from day one
You handle scale yourself
Proven global scale included
You own compliance work
SOC 1 and SOC 2 certified
Ongoing maintenance is on you
Fully managed and updated
Rebuild integrations from scratch
Ready-to-use APIs and partners
Mobile + Omnichannel

One decision layer across every channel.

Web, mobile, in-app, and email, all powered by a unified system designed for modern media networks.

live
v2024.11

Unified Decisioning

Single ranking, pacing, and yield engine across every surface.

47ms
p99
8.4B
req/day
99.99%
uptime
Web
200 OK
300×250
JS · Display + Video
iOS
200 OK
NATIVE
Swift SDK · Native
Android
200 OK
320×50
Kotlin SDK · Banner
Email
200 OK
600×200
Live render · CTR-aware
See It Live

See a custom system go live.

A custom decision engine, designed with AI tools and deployed on AdButler infrastructure. From idea to production, without the rebuild.

Build what you need.
Run it with confidence.

Get the flexibility of a custom monetization system without the cost and complexity of building it yourself.