AdButler vs Kevel
Build everything from APIs, or ship revenue now? AdButler gives you the same API control—with a complete platform for self-serve, newsletters, contextual audiences, and retail media.
Time to value
Launch self-serve + newsletters + retail media in days, not months. No engineering backlog required for basics.
* Kevel markets "as little as 14 days," but full retail/self-serve builds typically require multiple sprints.
One platform vs tool-sprawl
Self-serve portal, ad server, newsletter ads, contextual segments, ProductDB, shoppable video, and programmatic in one place.
Enterprise without the overhead
SOC 2, SSO/SAML, 99.99% uptime SLO, global cloud, dedicated support, white-labeling, and custom integrations.
What Kevel Gets Right
- Strong API surface (Decision/Management/Reporting)
- Retail-media use cases and forecasting tools
- Console UI emerging for campaign management
Where AdButler Pulls Ahead
Global cloud (90+ PoPs), 99.99% SLO
Consistent latency and reliability at scale.
White-label everything
Your domain, your brand, no forced revenue-share.
Complete Platform Features
Global Cloud Infrastructure
90+ PoPs with 99.99% uptime SLO for consistent latency and reliability at scale.
White-Label Everything
Your domain, your brand, no forced revenue-share—complete control over your ad platform.
Platform Capabilities in Detail
Contextual segments & Tags
Create segments from categories/keywords; analyze per-publisher and per-segment performance.
Self-Serve portal
Branded advertiser portal; order/auction modes; invites; integrated payments; advertiser reporting; option to push orders into GAM.
Newsletter ads
EUID guides for major ESPs; per-recipient ad persistence; unique delivery; email roadblocks; AMP email keyword targeting.
Shoppable video
VAST with native product side-card template; no heavy player work.
ProductDB & retail media
Product-level targeting and catalog zones with ad source targeting.
Head-to-Head Comparison
| Capability | AdButler | Kevel | Key Takeaway |
|---|---|---|---|
| API coverage | Full JSON APIs, SDKs | Full APIs/SDKs | Both offer comprehensive API access |
| Self-serve advertiser portal | Hosted, white-label, payments, reporting; GAM order bridge | Requires Console + custom build for public, white-label self-serve | AdButler ships ready-to-use portal |
| Newsletter ad features | EUID library; ad persistence; unique delivery; roadblocks; AMP targeting | Email ads supported; custom unique IDs; workaround for Gmail proxying | AdButler offers packaged newsletter tooling |
| Contextual audience tooling | Contextual Management (Segments/Tags) + UI & analytics | ContentDB + custom logic; no packaged segmentation UI equivalent | AdButler provides turnkey contextual targeting |
| Retail media primitives | ProductDB; catalog zones; ad source targets | Catalog/sponsored listings via API; product DB pattern not packaged | AdButler includes retail-ready components |
| Shoppable video | Built-in VAST side-card (product) template | Custom build | AdButler delivers out-of-the-box |
| DOOH specifics | Multipliers; non-linear VAST image fallback | Not documented as first-class | AdButler optimized for DOOH |
| Infra & SLO | Proprietary global cloud (90+ PoPs); 99.99% SLO | Enterprise infra, latency claims; PoP/SLO details not public | AdButler commits to uptime guarantee |
| Pricing | Public tiers from $179/mo | Custom/undisclosed; perceived high-cost in reviews | AdButler offers transparent pricing |
Keep what works, replace what doesn't
Use AdButler's Self-Serve with GAM today; migrate ad serving later—no big-bang risk.