TOURISM IRELAND'S STORY
Discovered Low Latency Ad Serving with AdButler
About Tourism Ireland
Tourism Ireland globally promotes the island of Ireland as a leading holiday destination. They aim to increase tourism to the island of Ireland and to support Northern Ireland to realize its tourism potential. Tourism Ireland operates under the auspices of the North/South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Tourism, Culture, Arts, Gaeltacht, Sport, and Media in the Republic of Ireland.
Quick Details About Tourism Ireland
Formed in 1999
Welcomed 11.3 million tourists to the island of Ireland who spent €5.9/£5.1 billion in 2019
Tourism Ireland creates world-class marketing programs in 21+ global markets
Inventory Details
Ad Formats
Display and email ads
Audience
Tourists and people wanting to visit Ireland
Advertisers
Irish travel trade and brands seeking the attention of tourists
Goals
Tourism Ireland shows special offers in email and display ads on behalf of the Irish travel trade and industry partners. They needed a solution that allows their partners to submit orders seamlessly.
The transparent pricing of AdButler made Tourism Ireland finally sign up and give us a shot. Here are some clear goals of Tourism Ireland:
No / low latency in the ad serving
An easy-to-use platform
Proper documentation, and quick support
How AdButler's Solutions Helped
Native Ad Template
Native ads blend with the look and feel of the original content. And for a website like Tourism Ireland, native templates help them serve ads without distracting visitors.
"Native ad template capability is probably the most impactful for the business."
Brendan Gallagher
Digital Development & Operations Manager
Delivering Relevant and Impactful Ads
Fast ads are key to user experience. To deliver the best user experience, the Tourism Ireland team is diligent about serving fast and relevant ads to users.
"Fast and impactful ads aligned with our brand on our site. Enhanced optimization capability means more business for our partners."
Brendan Gallagher
Digital Development & Operations Manager
Reporting and Analytics
Detailed reporting is the key to success. The Tourism Ireland team heavily relies on analytics provided by AdButler to improve their revenue and offer better ROI to their advertisers and partners.
"With AdButler, we have great analytics about ad performance shared with colleagues to enable them to optimize their trafficking."
Brendan Gallagher
Digital Development & Operations Manager
