SKIPTA'S STORY
From 0.58% to 2.18% CTR: How AdButler Helped Skipta Transform HCP Engagement
About Skipta Connect
Skipta is the leading social network of online medical communities for verified healthcare professionals (HCPs). With over 1,000,000 members and 50+ specialized communities across fields like cardiology, oncology, and neurology, Skipta provides a secure platform for collaboration, consultation, and communication. Advertisers leverage Skipta to connect with HCPs through precision-targeted campaigns that deliver results at scale.
Quick Overview
Founded
2009
Audience
Verified HCPs in 50+ medical specialties
Reach
1,000,000+ members globally
Ad Model
Relevant and secure campaign delivery
Inventory Details
Ad Formats
Display ads, video libraries, and dedicated brand resource pages
Audience
Specialized HCPs engaging within condition-level communities
Advertisers
Pharmaceutical and healthcare industries
Goals
Skipta aimed to:
Increase campaign click-through rates (CTR) beyond industry benchmarks.
Facilitate precision targeting within condition-specific medical communities.
Provide advertisers with seamless, scalable ad delivery.
Challenges
Targeting Complexity
Reaching highly specific HCP audiences across diverse specialties while maintaining relevance.
User Sensitivity
Delivering non-intrusive ads in a secure, professional environment.
Reporting Limitations
Generating comprehensive reports required manual integration of event logs into an external data lake.
Outdated Tools
Their previous hard-coded ad system was rigid and limited scalability, making campaign management time-consuming and inefficient.
"Switching to AdButler has brought us into the modern ad-serving landscape, allowing for seamless management of multiple campaigns."
Terrence Brown
Director of Ad Operations, Skipta
How AdButler Solved These Challenges
Precision Ad Targeting for HCPs
AdButler enabled Skipta to use unique identifiers to match users with target lists effectively, allowing hyper-targeted campaigns. This flexibility addressed Skipta's need to deliver relevant ads to HCPs across different medical specialties.
"AdButler's segmentation capabilities completely redefined our targeting approach. It gave us the precision we needed to serve our niche audience."
Frank Visconti
VP Client Delivery, Skipta
Enhanced Click-Through Rates
With optimized ad placements and precise targeting, Skipta achieved a remarkable 2.18% CTR—well above the healthcare industry average of 0.4%-0.8%.
Streamlined Reporting and API Integration
Integrating event logs into Skipta's data lake enabled custom, client-specific reports. Planned Q1 enhancements, such as storing target lists natively within AdButler, promise to simplify workflows further.
"While reporting capabilities in the frontend software package are currently limited, the ability to integrate event logs into our data lake has allowed us to create customized reports tailored to client needs."
"The upcoming feature to store target lists directly in AdButler is expected to reduce reliance on custom code, streamline workflows, and enhance ad targeting efficiency."
Frank Visconti
VP Client Delivery, Skipta
Scalable Campaign Management
AdButler's tools allowed Skipta to manage multiple campaigns effortlessly, even during rapid growth phases.
"Managing campaigns at scale is now effortless."
Results
AdButler's partnership with Skipta delivered measurable success:
2.18% CTR, setting a new standard in HCP ad engagement.
Enhanced audience segmentation for more relevant campaigns.
Streamlined reporting workflows with API-fed data lake integration.
Scalable ad operations supporting their growth trajectory.
"Despite some challenges, the Skipta team has been impressed with AdButler's responsiveness and ongoing commitment to enhancing the platform."
Frank Visconti
VP Client Delivery, Skipta
Why Skipta Recommends AdButler
Exceptional Support
AdButler's team collaborated closely with Skipta, customizing solutions and providing continuous support.
Tailored Solutions
From advanced audience targeting to seamless ad delivery, AdButler met Skipta's unique requirements.
Reliable Scalability
As Skipta's network grew, AdButler consistently delivered reliable performance and flexibility.
"They're more than a platform; they're a partner. Their ability to tailor solutions to our needs sets them apart. AdButler has supported us through significant growth, never missing a beat."
What's Next?
- Leverage AdButler's upcoming enhancements, including native target list storage.
- Explore innovative ad formats to further drive engagement.
"The planned enhancements demonstrate how AdButler is evolving to meet our needs and exceed our expectations."
