HP'S STORY
Reached a Click-Through Rate of 3% and More with AdButler
About HP
HP or Hewlett-Packard Company is a multinational information technology company. HP specialises in developing a wide range of hardware (such as laptops, PCs, printers etc.) and software for SMBs and large enterprises, including customers in the government, health, and education sectors.
Quick Details About HP
Founded in 1939
A world-renowned technology company
Using AdButler ad server for Asia-Pacific sites
Inventory Details
Ad Formats
Display ads
Audience
Geo-specific audience from TH, ID, SG, MY, HK, IN, KR, AU and NZ
Advertisers
In-house promotional banners
Goals
HP runs in-house promotional ads on their websites to inform their visitors about latest sale or offer. They operate websites for different geo that have thousands of product pages. And on those pages, they have multiple placements to show promotional banners.
They needed an ad server that could comprehensively help manage multiple placements without much human intervention. This is when they found AdButler.
Challenges
Difficult to manage multiple campaigns running simultaneously on the same placement
Hard to manage online stores for different geo and different languages
No standard reporting format for sites operated in various geographies
Objectives
To standardise one ad serving tool for the Asia-Pacific region
Better handling of time-sensitive campaigns
Remove / reduce reporting discrepancies
How AdButler's Solutions Helped
2-3% Click-Through Rate
HP shows in-house promotional banners to their visitors. By standardising with AdButler for all their Asia-Pacific websites, they can now compare the visitor data without discrepancies. They have approximately 2-3% CTR on their banners.
"Using AdButler dashboard, we can now see an average click-through rate of around 3% on our various sites. And for our private store (logged in accounts), this number is sometimes as high as 13%"
Fairoza Hisham
E-commerce APJ Store Success Lead, HP
Schedule and Dayparting
HP team manages hundreds of campaigns based on different geo and placements. A lot of their campaigns (and promotions) are time-sensitive. AdButler's schedule feature helps them launch campaigns by adding start and end dates - so that they don't have to worry about showing expired promotions to their users.
"Since we manage the Asia-Pacific region, we have hundreds of banners to maintain and AdButler helps us to stay focused and minimize mistakes. I use the scheduler feature a lot. So basically, I schedule ads using AdButler and add start and end dates to them, which saves time and requires less maintenance."
Fairoza Hisham
E-commerce APJ Store Success Lead, HP
Quick Query Resolution
HP started with AdButler with a few placements - just to test the platform before fully committing to it. Eventually, they liked the AdButler's software and the support team's response rate, which led them to use AdButler for more placements (zones).
"We are working on expanding our AdButler zones to multiple places in the store (website). Rob (from the AdButler team) has helped put together the steps for our new strategy."
Fairoza Hisham
E-commerce APJ Store Success Lead, HP
