THE INDIAN EXPRESS STORY
Found a Pocket-Friendly Solution With Premium Features with AdButler
About Indian Express
Indian Express Limited is an Indian news media publishing company. It publishes several widely circulated dailies, including The Indian Express and The Financial Express in English, the Loksatta in Marathi, and the Jansatta in Hindi.
Apart from these, Indian Express also owns and operates websites with niche audiences, such as ExpressCricket.in for cricket updates and ScreenIndia.com for celebrity news.
Quick details about Indian Express
Founded
1932
Status
One of the top news publishing companies in India
Using AdButler With
Inventory Details
Ad Formats
Display, rich-media, native, and newsletter ads
Audience
Technology enthusiasts and professionals belonging to pharma and healthcare industries
Advertisers
Brands operating in software & hardware industries and looking to target pharma and healthcare professionals
Goals
In mid-2021, Indian Express' existing ad server decided to shut down its business, which led the company to look for alternatives. They started researching a bunch of ad servers. Since they found good reviews about AdButler, they went ahead with us, and the onboarding began.
Challenges
No real-time or quick resolutions of queries and issues
Dealing with complicated and non-user friendly dashboards & UI
Limited features - no rich media ads, package customization, or add-ons
Objectives
Get access to real-time human support and quick resolution of issues
Have easy to use and navigate dashboard
Access to custom features, various ad formats, and add-ons
How AdButler's Solutions Helped
Quick setup and migration from the previous partner
Since their existing partner was shutting down the business, Indian Express needed to migrate their inventory from the previous partner to AdButler quickly. And at the same time, we also helped them finish their initial software training so that they could immediately start with us.
"AdButler took 10 days to migrate from our old partner. After that, it took us 30-40 days to be completely hands-on with their dashboard. From the AdButler team, Rob and Marcus really put an effort to help us during these days."
Shobhit Purwar
Sr. Digital Marketer, The Indian Express
Cost-effective yet premium services
Indian Express wanted to test out various ad formats. We also discussed a few of our other services during the initial onboarding calls, which led Indian Express to opt for newsletter ads.
"With AdButler, we got access to not just display but also native and newsletter ads, and in the process saved approximately 20% of our cost."
Shobhit Purwar
Sr. Digital Marketer, The Indian Express
Real-time human support
Switching software can be overwhelming, especially when you have to keep up with quarterly targets. With this in mind, AdButler decided to assist Indian Express in real-time whenever they had any questions or issues.
"During the first few days with AdButler, we were able to see the team's dedication and efficiency. Then it was a no-brainer for us to wait, and we went ahead with AdButler without further wasting our time."
Shobhit Purwar
Sr. Digital Marketer, The Indian Express
