Contextual management platform
Early Access

Introducing AdButler’s First-Party Contextual Management Platform

AdButler’s contextual management platform is a lightweight, AI guided tagging solution that enables publishers to define targetable audiences for their content directly through their ad serving control panel.

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What Is a

Contextual Management Platform?

Imagine selling specific keywords and broad topics to Advertisers at higher CPMs. AdButler's Contextual Management Platform makes it possible.
Artificial intelligence reads your content in real-time as it's published and understands the most relevant keywords and topics.
The entire module operates using AdButler’s standard ad serving tag, requiring no technical configuration to get up and running.

How It Works

Step 1) Scan & Catalog
Sit back and relax. AdButler automatically scans your web property and assigns IAB-certified categories, sub-categories, and keywords.
Step 2) Segment & Forecast
Create Segments of inventory consisting of related keywords and topics. Receive inventory forecasts.
Step 3) Sell & Report
Sell your topics & keywords to Advertisers directly, via a self-serve portal, or programmatically for higher rates and track performance by segment.
From here, the power is in your team's hands.

Explore Different Ways to Make Use of Contextual Data

Segment
By scanning their website with AdButler, the publisher is able to categorically sort thousands of articles into a multi-level catalog of contextual audiences.
Showcase
The publisher can approach niche advertising partners using contextual data and offer them a targeted ad buy. For example, a bank may be interested in purchasing all inventory related to mortgage refinancing and insurance for a high CPM.
Sell
The publisher leverages key performance metrics from their reporting dashboard to forecast results and negotiate premium rates with their advertising partners.
Report
Automatically compile detailed reports that reveal trends in CPM/CPC performance across your entire range of inventory.
Review
Filter your data to identify the most lucrative content channels, as well as their associated contextual categories and keywords.
Accelerate
Keep your content team informed, enabling the accelerated production of new contextually focused content that supports high-yield inventory.
Create
Create contextual audiences and group those audiences within ad campaigns to efficiently manage custom audience segmentation.
Connect
Connect campaigns to the right demand sources - lift remnant inventory value with enriched data targeting, reserve specific inventory for programmatic direct network deals, and more.
Control
Use statistics from your contextual reporting dashboard to make informed decisions and controlled adjustments to your contextual audiences.

Context Meets Convenience

In the digital age, convenience sells.
Create a friction-free sales process with a branded self-serve portal. Allow advertisers to bid on your contextual topics and keywords and pay directly with their credit card.
It's like a Google AdWords auction for any website or content!
Auctions increase CPMs and drive ongoing repeat sales.
Explore Self-Serve Market Place

Future-Proofed for the Privacy-First Web

With third-party cookies set to expire by 2023, DMP (data management platforms) will cease to be an available option for enriching ad requests with user data.
AdButler’s contextual management platform acts as a DMP for contextual data - allowing data enrichment for ads to continue post-cookie.
Third-Party Data from a Data Management Platform (DMP)
Privacy invasive
Non-proptietary
Set to expire by the end of 2023
First-Party Contextual Data from a Context Management Platform
Privacy friendly
Proprietary
Future-proofed for the privacy-first web

Make the Contextual Connection Today

For a channel as popular as contextual, advertisers want accurate and all-inclusive reporting about their contextual ad programs.
Eliminate the guesswork from your media placement strategy with AdButler’s contextual management platform.
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Get Started with AdButler & See How Easily You Can Maximize Your Ad Revenue

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I Understand
Contextual management platform
Early Access

Introducing AdButler’s First-Party Contextual Management Platform

Contextual ads empower publishers to scale revenue in the age of internet privacy.

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Join the early access program now for free

Effortless. Instant. Ad-stonishing.

Tap Into the Forecasted $300 Billion Contextual Ad Market.

Here’s how.

Scan

Catalogue

Segment

Scan

No setup required.

Press go. Sit back. Enjoy your coffee.

AdButler scans and indexes every page of your website.

…and automatically indexes all new content you create moving forward.

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Catalogue

Upclass Content With The Latest AI and Machine Learning Algorithms.

AdButler organizes the content clutter of your website into a smart keyword catalogue.

Browse your newly categorized content library. Complete with a delightful 3-level design.

Broad Parent-Categories

Niche Sub-Categories

Semantically Grouped Keywords

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Segment

Amaze your advertising partners.

Create custom contextual segments (targetable audiences) from your keyword catalogue.

Contextual segments allow you to offer irresistible targeting options to your advertisers.

Integrates with self-service ad portals to present cutting-edge menu sophistication.

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Sell Your Inventory For More.
Improve Advertiser Retention.

Reach Peak Ad Relevancy

Advertisers can define the perfect context for any type of ad - targeting desirable anonymous visitor personas with a high level of accuracy and granular detail.

Optimise Ad Spending

With access to your website’s contextual categories, advertisers can opt in and out of specific page types to ensure their ad spending is fully optimised.

Increase Conversions

Purchasing intent is up to 83% higher for contextual ads. Advertisers can target pages that signal action-intent to drive relevant visitor conversions.

Fully Identify Opportunities

Advertisers can browse your website’s full context at a glance, bringing to light relevant opportunities which may have otherwise been missed.

Delight Your Visitors.
Win More Audience Loyalty.

Privacy Friendly

83% of internet users worldwide value their digital privacy. Position your brand with a cookie-free and future proofed first party data strategy.

Spread The Love

90% of consumer decisions are based on emotions. Cut the cost of privacy invasive DMP data and reinvest into awesome experiences for your visitors.

Enhance Your Content

73% of consumers feel that contextually relevant ads complement their content experience. Serve ads that delight rather than distract your visitors.

Better Than The Main Attraction

Contextually relevant ads stimulate 43% more neural engagement, and can be up to 10% more engaging than content itself. Let your ads shine!

Join AdButler’s Contextual
Advertising Early Access

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