Tourism Ireland's Story

Discovered Low Latency Ad Serving with AdButler

About Tourism Ireland

Tourism Ireland globally promotes the island of Ireland as a leading holiday destination. They aim to increase tourism to the island of Ireland and to support Northern Ireland to realize its tourism potential. Tourism Ireland operates under the auspices of the North/South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Tourism, Culture, Arts, Gaeltacht, Sport, and Media in the Republic of Ireland.

Quick details about Tourism Ireland

Formed in 1999
Welcomed 11.3 million tourists to the island of Ireland who spent €5.9/£5.1 billion in 2019
Tourism Ireland creates world-class marketing programs in 21+ global markets - centrally in Dublin and Coleraine

Inventory Details

Ad Formats

Display and email ads

Audience

Tourists and people wanting to visit Ireland

Advertisers

Irish travel trade and brands that are seeking the attention of the tourists.

Goals

Tourism Ireland shows special offers in email and display ads on behalf of the Irish travel trade and industry partners. They needed a solution that allows their partners to submit orders seamlessly.

The transparent pricing of AdButler made Tourism Ireland finally sign up and give us a shot. Here are some clear goals of Tourism Ireland:

No / low latency in the ad serving

An easy-to-use platform

Proper documentation, and quick support

How AdButler’s Solutions Helped

Native Ad Template

Native ads blend with the look and feel of the original content. And for a website like Tourism Ireland, native templates help them serve ads without distracting visitors.

Native ad template capability is probably the most impactful for the business.
Brendan Gallagher
Digital Development & Operations Manager

Delivering Relevant and Impactful Ads

Fast ads are key to user experience. To deliver the best user experience, the Tourism Ireland team is diligent about serving fast and relevant ads to users.

Fast and impactful ads aligned with our brand on our site. Enhanced optimization capability means more business for our partners.
Brendan Gallagher
Digital Development & Operations Manager

Reporting and Analytics

Detailed reporting is the key to success. The Tourism Ireland team heavily relies on analytics provided by AdButler to improve their revenue and offer better ROI to their advertisers and partners.

With AdButler, we have great analytics about ad performance shared with colleagues to enable them to optimize their trafficking.
Brendan Gallagher
Digital Development & Operations Manager

What's Next?

Get Started with AdButler & Maximize Your Ad Revenue

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Our Website Does Not Play Well With Ad Blockers

The nature of our business causes adblockers to block parts of our page even when we don't show you any ads. This can make the experience of browsing our website significantly worse. Could you please disable your ad blocker?

Our website does not play well with adblockers

Why?

The nature of our business causes adblockers to block parts of our page even when we don't show you any ads. This can make the experience of browsing our website significantly worse. Could you please disable your ad blocker?

I Understand