Increased Advertiser Retention Rate with AdButler
About Association Revenue Partners
Association Revenue Partners is a media management marketing firm based in the DFW metroplex. It specializes in partnerships with medical, education, and trade associations to garner non-dues revenue by monetizing their digital platforms.
Their Operational History
Goals
Association Revenue Partners used BannerSnack for ad automation prior to AdButler. However, they soon realized a need for an ad server. After a quick online search, they found AdButler, and these were some of the challenges we discussed.
Challenges
Advertiser rotations were not random and weighted, due to which advertisers didn't have an equal share of voice.
Reports were complicated to pull. Since Association Revenue Partners works with many advertisers, sometimes they need quick access to reports.
Poor UI and outdated interface of their previous platform.
Objectives
Allow advertisers equal opportunities to appear on users’ screens by leveraging the random and weighted rotation technique.
Pull quick stats and reports to showcase the growth of their partnered advertisers.
Have an easy-to-use interface.
How AdButler’s Solutions Helped
Simple and Detailed Reporting
Association Revenue Partners work with various advertisers. During a typical meeting with advertisers, numerical growth is discussed. However, advertisers sometimes ask for a new report during the call. This is when Association Revenue Partners leverages AdButler's enhanced reporting capabilities to share quick reports.
A Transparent Ecosystem for Advertisers
Some advertisers buy ad placements for weeks while others invest in for years. In both cases, it is crucial for advertisers to see how their ads are performing based on the money they are spending.
Using the AdButler platform, Association Revenue Partners build a dashboard for their advertisers to make changes to their orders and see detailed performance reports of their ads.
Quick Setups and Customer Service
Association Revenue Partners and AdButler have been working together for a while. We have grown together in the last few years. This included changes in UI, the launch of new features, and updates in existing ones.
Now, these changes often lead to (a lot of) questions in their minds. However, AdButler makes it easy for our customers to familiarise themselves with the new changes by offering dedicated human support.
AdButler is a product of SparkLIT. We make tools that make your business easier.
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