What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!
Maximize holiday sales with a smart retail media strategy. Discover how to convert shoppers with targeted ads, first-party data, and track real-time performance.
The impact of Microsoft’s PromoteIQ shutdown on retailers. Explore how AdButler offers adaptable solutions to optimize ad performance and drive revenue.
Learn how retail media benefits retailers, brands, and consumers, and see why this $60B market is the future of targeted, data-driven ad campaigns.
Latest on the antitrust trial against Google: DOJ challenges its control over digital advertising. Find out how this could change the future of digital advertising.
Understand the importance of standardized measurement for in-store retail media placements.
As digital advertising evolves, staying ahead in compliance is critical. Read on to learn more about the Compliance Challenges in Ad Serving for 2024