HP’s Story

Reached a Click-Through Rate of 3% and More with AdButler

About HP

HP or Hewlett-Packard Company is a multinational information technology company. HP specialises in developing a wide range of hardware (such as laptops, PCs, printers etc.) and software for SMBs and large enterprises, including customers in the government, health, and education sectors.

Quick Details About HP

Founded in 1939

A world-renowned technology company

Using AdButler ad server for Asia-Pacific sites

Inventory Details

Ad Formats

Display ads

Audience

Geo-specific audience from TH, ID, SG, MY, HK, IN, KR, AU and NZ

Advertisers

In-house promotional banners

Goals

HP runs in-house promotional ads on their websites to inform their visitors about latest sale or offer. They operate websites for different geo that have thousands of product pages. And on those pages, they have multiple placements to show promotional banners.

They needed an ad server that could comprehensively help manage multiple placements without much human intervention. This is when they found AdButler.

Challenges

Difficult to manage multiple campaigns running simultaneously on the same placement

Hard to manage online stores for different geo and different languages

No standard reporting format for sites operated in various geographies

Objectives

To standardise one ad serving tool for the Asia-Pacific region

Better handling of time-sensitive campaigns

Remove / reduce reporting discrepancies

How AdButler’s Solutions Helped

2-3% Click-Through Rate

HP shows in-house promotional banners to their visitors. By standardising with AdButler for all their Asia-Pacific websites, they can now compare the visitor data without discrepancies. They have approximately 2-3% CTR on their banners.

Using AdButler dashboard, we can now see an average click-through rate of around 3% on our various sites. And for our private store (logged in accounts), this number is sometimes as high as 13%

Fairoza Hisham

E-commerce APJ Store Success Lead, HP

Schedule and Dayparting

HP team manages hundreds of campaigns based on different geo and placements. A lot of their campaigns (and promotions) are time-sensitive. AdButler’s schedule feature helps them launch campaigns by adding start and end dates - so that they don’t have to worry about showing expired promotions to their users.

Since we manage the Asia-Pacific region, we have hundreds of banners to maintain and AdButler helps us to stay focused and minimize mistakes. I use the scheduler feature a lot. So basically, I schedule ads using AdButler and add start and end dates to them, which saves time and requires less maintenance.

Fairoza Hisham

E-commerce APJ Store Success Lead, HP

Quick Query Resolution

HP started with AdButler with a few placements - just to test the platform before fully committing to it. Eventually, they liked the AdButler’s software and the support team’s response rate, which led them to use AdButler for more placements (zones).

We are working on expanding our AdButler zones to multiple places in the store (website). Rob (from the AdButler team) has helped put together the steps for our new strategy.

Fairoza Hisham

E-commerce APJ Store Success Lead, HP

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Reached a Click-Through Rate of 3% and More with AdButler

About HP

Quick Details About HP