Built for Google Ad Manager

Turn Google Ad Manager Into a Self-Service Advertising Platform

Let advertisers, brands, agencies, and sponsors purchase your Google Ad Manager inventory through a fully branded self-service portal — without adding work for your sales team.

No GAM migration
Live in weeks
Fully white-labeled
ads.yourbrand.com
Campaign
Spring Brand Push
Live in GAM
Impressions
2.4M
CTR
3.1%
Spend
$18.2K
Homepage Takeover
$4,500
Category Sponsorship
$2,800
Newsletter Inclusion
$1,200
Connected to Google Ad Manager

Trusted by media businesses generating millions in ad revenue

HPBlickIngramKoganCarrefour
The problem

Your Inventory Is Valuable.
Buying It Shouldn't Require Emails.

Manual Insertion Orders

PDFs, signatures, and spreadsheets slow every deal down.

Back-and-Forth Emails

Days of clarifying specs, dates, and creative requirements.

Sales Time on Small Deals

Reps stuck on low-revenue accounts instead of strategic growth.

Meanwhile, advertisers want to
Launch campaigns instantly
Manage budgets in real time
Upload creatives themselves
Target specific audiences
View live performance reports
Pay online with a card

…without waiting for a sales rep.

Everything advertisers need. Fully white labeled.

A complete buying experience for your Google Ad Manager inventory — branded as you, delivered through AdButler.

Inventory Marketplace

Advertisers browse available placements, sponsorships, products, and packages.

Campaign Builder

Launch fully configured campaigns in minutes — no insertion order required.

Creative Upload

Display, native, video, email, and sponsorship assets in one workflow.

Audience Targeting

First-party audience activation and granular targeting controls.

Budget Management

Set budgets, flight dates, frequency caps, and pacing rules.

Approval Workflows

Review every campaign and creative before it goes live in GAM.

Online Payments

Accept credit card and invoice payments directly through your portal.

Performance Reporting

Real-time campaign analytics and delivery dashboards for advertisers.

White Label Experience

Your brand, your domain, your advertisers — AdButler stays invisible.

How it works

Launch a Self-Service Advertising Platform in Weeks

STEP 01

Connect Google Ad Manager

Authenticate your GAM network in minutes — no migration required.

STEP 02

Configure Inventory

Define products, packages, sponsorships, and pricing rules.

STEP 03

Customize Branding

Apply your brand, domain, workflows, and approval rules.

STEP 04

Advertisers Purchase

Buyers browse, build, and pay online — 24/7, self-service.

STEP 05

Sync Into GAM

Approved campaigns flow into Google Ad Manager automatically.

STEP 06

Revenue Grows

Your sales team focuses on strategic accounts while the long-tail scales itself.

Integration

Built Specifically for Google Ad Manager

Keep your GAM stack exactly as it is. AdButler sits in front, capturing self-service demand and routing approved orders directly into your network.

Advertiser
Brand / agency / sponsor
AdButler Self-Service Portal
Your branded buying experience
Approval Workflow
Your team reviews & approves
Google Ad Manager
Order syncs automatically
Delivery & Reporting
Live results back to advertiser
No inventory migration required
Keep your existing GAM setup intact
Supports direct-sold inventory
Supports sponsorship packages
Supports audience targeting
Supports programmatic workflows
Supports multiple advertiser accounts
Supports agencies and brands
— Who It's For

Built for modern
media businesses.

Retailers, publishers, marketplaces, and travel brands on Google Ad Manager use AdButler to open self-service to advertisers.

01 · Retail

Retail Media Networks

Let endemic brands and suppliers fund sponsored placements without onboarding calls.

02 · Commerce

Commerce Media Networks

Monetize product catalogs with self-service onsite and offsite campaigns.

03 · Travel

Travel Media Networks

Open inventory to airlines, hotels, and destination partners on demand.

04 · Publishing

Publishers

Capture SMB and mid-market advertisers who skip traditional IO workflows.

05 · Membership

Associations

Turn member directories and newsletters into a sponsor-funded revenue engine.

06 · Marketplaces

Marketplaces

Let third-party sellers promote listings with branded, on-platform ad tools.

Outcomes

Close More Deals Without Growing Your Sales Team

10x
Faster campaign setup

From IO ping-pong to campaigns live in minutes.

+35%
New advertiser adoption

Capture buyers your sales team never had time to reach.

100%
Automated small deals

Hands-off transactions for sub-threshold spend.

New
Revenue stream

Activate previously unsellable inventory.

24/7
Buyer experience

Always-on purchasing your advertisers expect.

Scale
Sponsorship sales

Productize packages and let buyers self-serve.

What customers say

Trusted by Revenue Leaders

"We layered a self-service portal on top of our existing GAM setup and unlocked an entirely new advertiser segment — without growing our sales team."
VP, Digital Revenue
National Publisher
"Our endemic brands can now fund campaigns themselves. AdButler routes approved orders straight into GAM and we keep full editorial control."
Head of Retail Media
Commerce Network
"The branded experience is indistinguishable from our own product. Advertisers don't know AdButler exists — they just know it works."
Director of Ad Operations
Travel Media Group

Start Selling Google Ad Manager Inventory Online

Launch a fully branded self-service advertising platform without replacing your existing ad stack.