From 0.58% to 2.18% CTR: How AdButler Helped Skipta Transform HCP Engagement
About Skipta Connect
Skipta is the leading social network of online medical communities for verified healthcare professionals (HCPs). With over 1,000,000 members and 50+ specialized communities across fields like cardiology, oncology, and neurology, Skipta provides a secure platform for collaboration, consultation, and communication. Advertisers leverage Skipta to connect with HCPs through precision-targeted campaigns that deliver results at scale.
Quick Overview of Skipta
Founded
2009
Audience
Verified HCPs in 50+ medical specialties
Reach
1,000,000+ members globally
Ad Model
Relevant and secure campaign delivery
Inventory Details
Ad Formats
Display ads, video libraries, and dedicated brand resource pages
Audience
Specialized HCPs engaging within condition-level communities
Advertisers
Pharmaceutical and healthcare industries
Goals
Skipta aimed to:
Increase campaign click-through rates (CTR) beyond industry benchmarks.
Facilitate precision targeting within condition-specific medical communities.
Provide advertisers with seamless, scalable ad delivery.
Challenges
Reaching highly specific HCP audiences across diverse specialties while maintaining relevance.
Delivering non-intrusive ads in a secure, professional environment.
Generating comprehensive reports required manual integration of event logs into an external data lake.
Their previous hard-coded ad system was rigid and limited scalability, making campaign management time-consuming and inefficient.
How AdButler Solved These Challanges
Precision Ad Targeting for HCPs
AdButler enabled Skipta to use unique identifiers to match users with target lists effectively, allowing hyper-targeted campaigns. This flexibility addressed Skipta’s need to deliver relevant ads to HCPs across different medical specialties.
Enhanced Click-Through Rates
With optimized ad placements and precise targeting, Skipta achieved a remarkable 2.18% CTR—well above the healthcare industry average of 0.4%-0.8%.
Streamlined Reporting and API Integration
Integrating event logs into Skipta’s data lake enabled custom, client-specific reports. Planned Q1 enhancements, such as storing target lists natively within AdButler, promise to simplify workflows further.
Scalable Campaign Management
AdButler’s tools allowed Skipta to manage multiple campaigns effortlessly, even during rapid growth phases.
Results
AdButler’s partnership with Skipta delivered measurable success:
2.18% CTR, setting a new standard in HCP ad engagement.
Enhanced audience segmentation for more relevant campaigns.
Streamlined reporting workflows with API-fed data lake integration.
Scalable ad operations supporting Skipta’s growth trajectory.
Why Skipta Recommends AdButler
AdButler’s team collaborated closely with Skipta, customizing solutions and providing continuous support.
From advanced audience targeting to seamless ad delivery, AdButler met Skipta’s unique requirements.
As Skipta’s network grew, AdButler consistently delivered reliable performance and flexibility.
What’s Next?
-
Leverage AdButler’s upcoming enhancements, including native target list storage.
-
Explore innovative ad formats to further drive engagement.
Solutions
Resources
Community
Company
AdButler is a product of SparkLIT. We make tools that make your business easier.
Copyright © 2022 SparkLIT. All rights reserved.
Our website does not play well with adblockers
The nature of our business causes adblockers to block parts of our page even when we don't show you any ads. This can make the experience of browsing our website significantly worse. Could you please disable your ad blocker?
Our website uses cookies