Achieved Exceptional Click-Through Rates and Non-Intrusive Monetization with AdButler
About MHT Connect
myHealthTeam (MHT Connect) is a digital health platform designed to enhance the experience of living with a chronic health condition. It empowers individuals by offering valuable resources, insights from medical experts, and a space to connect with others who share similar experiences. MyHealthTeam’s social networks simplify access to the support, information, and community needed to live life to the fullest. Serving 90% of the chronic condition population, MyHealthTeam is transforming how millions of people manage their health and navigate their daily lives.
Quick overview of MHT Connect
Founded
2012
Audience
Patients managing chronic health conditions
Reach
Over 4 million members globally
Ad Model
Unique visitor-based
Inventory Details
Ad Formats
Display ads with custom targeting
Audience
Sensitive chronic-condition patients requiring a trusted, non-intrusive experience
Advertisers
Healthcare and pharma sectors
Goals
myHealthTeam sought an ad-serving solution tailored to their unique business model and patient-centric approach. Key objectives included:
Accurately tracking and billing by unique visitors instead of CPM or CPC models.
Enhancing monetization while maintaining a non-intrusive user experience.
Increasing click-through rates to exceed industry benchmarks.
Challenges
Many ad servers didn’t support myHealthTeam’s unique visitor-based business model.
Custom data keys for highly specific audience targeting were essential.
Ads had to be relevant without overwhelming the audience, respecting their need for trust and comfort.
How AdButler’s Solutions Helped
Custom Implementation for Unique Visitor Tracking
AdButler delivered a tailored solution to track and report unique visitors, enabling myHealthTeam to build accurate pacing and billing models. This custom implementation became the foundation of their ad operations.
Advanced Targeting Through Custom Data Keys
With AdButler’s support for custom data keys, myHealthTeam could effectively target specific user demographics, enhancing the relevance of ad placements while maintaining sensitivity to the audience.
Improved Click-Through Rates
By optimizing delivery using AdButler’s unique delivery feature, myHealthTeam achieved click-through rates significantly above industry standards. Their benchmarks often exceed 0.4% to 0.8%, compared to the typical 0.2%.
Non-Intrusive Monetization
AdButler enabled myHealthTeam to balance monetization with user experience. The non-intrusive ad delivery maintained user trust while supporting revenue goals.
Why myHealthTeam Recommends AdButler
Head of Product, Rob Janes, and Product and Customer Support Specialist, Marcus Abbott, from AdButler’s team were highlighted for their prompt, above-and-beyond support.
MyHealthTeam recommended AdButler to several other publishers due to its adaptability and robust features.
What’s Next?
MyHealthTeam continues to innovate in providing patient-centric ad experiences while exploring further opportunities for growth with AdButler’s advanced features.
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