ASSOCIATION REVENUE PARTNERS' STORY
Increased Advertiser Retention Rate with AdButler
About Association Revenue Partners
Association Revenue Partners is a media management marketing firm based in the DFW metroplex. It specializes in partnerships with medical, education, and trade associations to garner non-dues revenue by monetizing their digital platforms.
Their Operational History
Founded in 2012
Work with medical, education, and trade associations
American Gastroenterological Association, Emergency Nurses Association, and more
Offer services for website, e-newsletter, mobile app, and print publications
Goals
Association Revenue Partners used BannerSnack for ad automation prior to AdButler. However, they soon realized a need for an ad server. After a quick online search, they found AdButler, and these were some of the challenges we discussed.
Challenges
Advertiser rotations were not random and weighted, due to which advertisers didn't have an equal share of voice
Reports were complicated to pull. Since Association Revenue Partners works with many advertisers, sometimes they need quick access to reports
Poor UI and outdated interface of their previous platform
Objectives
Allow advertisers equal opportunities to appear on users' screens by leveraging the random and weighted rotation technique
Pull quick stats and reports to showcase the growth of their partnered advertisers
Have an easy-to-use interface
How AdButler's Solutions Helped
Simple and Detailed Reporting
Association Revenue Partners work with various advertisers. During a typical meeting with advertisers, numerical growth is discussed. However, advertisers sometimes ask for a new report during the call. This is when Association Revenue Partners leverages AdButler's enhanced reporting capabilities to share quick reports.
"Being able to pull reports including filters that are extremely helpful our advertisers like based on total impressions, viewable impressions, and so on. They can now see how their ads perform compared to the others they've been running. Advertisers can also have user access to pull the stats on their own - all this been really helpful."
Christina Womack
Director of Partner Operations, Association Revenue Partners
A Transparent Ecosystem for Advertisers
Some advertisers buy ad placements for weeks while others invest in for years. In both cases, it is crucial for advertisers to see how their ads are performing based on the money they are spending.
Using the AdButler platform, Association Revenue Partners build a dashboard for their advertisers to make changes to their orders and see detailed performance reports of their ads.
"These features helped with our advertiser retention and renewals. It allowed us to keep existing customers and build those relationships month-over-month and year-over-year."
Christina Womack
Director of Partner Operations, Association Revenue Partners
Quick Setups and Customer Service
Association Revenue Partners and AdButler have been working together for a while. We have grown together in the last few years. This included changes in UI, the launch of new features, and updates in existing ones.
Now, these changes often lead to (a lot of) questions in their minds. However, AdButler makes it easy for our customers to familiarise themselves with the new changes by offering dedicated human support.
"Whenever we've transitioned to anything, it hasn't taken very long in terms of setup - the maximum a week to two weeks. We really enjoy the AdButler platform. And we really enjoy the effort that you all give to us in terms of making adjustments, being there for my 50 million questions that I have all the time."
Christina Womack
Director of Partner Operations, Association Revenue Partners
