A BEATSTARS STORY
How BeatStars Took its Global Marketplace to the Next Level with AdButler's Custom Ad Solutions
A Mission that Demands Precision
BeatStars has transformed the music industry by allowing creators to monetize their beats and sound kits. With over $325 million paid out to its community, the platform needed an ad-serving solution that could scale with its rapid growth. AdButler's enterprise-grade system became the perfect partner to help BeatStars meet its ambitious goals.
Quick Overview
Founded
2008
Audience
Over 10 million global music creators, from hobbyists to professionals
Reach
Worldwide – Over 8 million beats, sound kits, and services available across genres like Trap, Drill, Afrobeat, Hip-hop, and R&B
Ad Model
A robust advertising model powered by AdButler's enterprise ad-serving solution, connecting creators with the right audience while scaling globally.
The Challenge
Outgrowing an In-House System
BeatStars initially used an internal system to connect buyers and sellers, but it faced several limitations:
Limited Targeting
Ads couldn't be precisely directed based on user interests or keywords.
Poor Conversion Tracking
It was difficult to understand what actions users were taking after seeing ads — a critical gap for a streaming-first platform.
Scaling Limitations
BeatStars needed a more robust system that could support global targeting, dynamic scheduling, and campaign customization.
As BeatStars' global marketplace expanded, so did the need for better ad relevancy, deeper insights, and scalable infrastructure.
The Solution
Enterprise Flexibility, Delivered
AdButler's solution provided exactly what BeatStars needed:
Advanced Targeting
Keyword, location, and dayparting capabilities brought a new level of precision.
Custom Integrations
AdButler's willingness to roadmap and develop new features based on BeatStars' needs was a game-changer.
API-First Flexibility
BeatStars built a custom promotional platform directly on AdButler's powerful API, minimizing dashboard reliance while maximizing operational control.
Lightning-Fast Support
From a dedicated Slack channel to 24-hour patching for critical issues, AdButler's support became an extension of BeatStars' own team.
"What really stood out was AdButler's willingness to collaborate and prioritize our roadmap. They weren't just a vendor — they became a true partner."
Danny Gallardo
Product Manager, Ads and Marketplace at BeatStars
Inventory Details
Ad Formats
Banner ads, display ads, and custom integrations tailored to music creators.
Audience
A diverse group ranging from professional producers to hobbyists, with highly targeted ad campaigns driven by AdButler's technology.
Advertisers
Music-related brands and individual creators leveraging AdButler's precise targeting to reach their desired audience.
The Impact
Precision Targeting and Real Revenue Growth
Since implementing AdButler's solution, BeatStars has experienced a tangible impact on their growth and user engagement.
Increased Revenue
A clear positive uplift in revenue — a direct result of better-targeted impressions and conversions.
Smarter Conversions
Thanks to AdButler's precise targeting and conversion tracking, creators now reach the right audience at the right time.
Global Reach Unlocked
Whether a producer in Europe wanted to sell beats to buyers in the U.S., or a trap artist in Atlanta wanted to reach fans in Asia — geotargeting made it possible.
"Music is global. Our producers are global. AdButler enabled us to connect those dots in a way we couldn't before."
Danny Gallardo
Product Manager, Ads and Marketplace at BeatStars
Partnership Highlights
Why BeatStars Recommends AdButler
Customization at Scale
AdButler's API and willingness to build custom solutions allowed BeatStars to prioritize users' needs and stay agile.
Rapid Go-To-Market
BeatStars launched their upgraded ad system in just three months, accelerating revenue opportunities without missing a beat.
Exceptional Support
From urgent fixes to feature rollouts, AdButler's responsive team ensured issues were resolved — fast.
Future-Proof Features
Even requested features like dayparting were already part of AdButler's roadmap, giving BeatStars confidence to grow.
What's Next?
Building a Long-Term Partnership
BeatStars is looking ahead to further innovations with AdButler:
Day Parting Campaigns
Scheduled campaigns based on specific times of day, a highly requested feature.
On-going Custom Integrations
BeatStars continues to use AdButler's platform to meet its evolving needs.
Speed to Market
Rapid implementation and continual system enhancements will keep BeatStars ahead of its competition.
A Partnership Built to Scale
"AdButler helped us meet our goals — in revenue, targeting, and speed to market. It's been a successful partnership, and we're already recommending AdButler to our industry peers."
Danny Gallardo
Product Manager, Ads and Marketplace at BeatStars
