AdButler GDPR Cookie Policy

Conversion tracking

AdButler has always embraced “Privacy by Design”, and because of this, we have a very small footprint on your users’ browsers. AdButler only has a small number of features that involve cookies to carry out their respective functionalities. Both of these cookies do not store any personal data (including personal IDs) which means that you do not need to collect explicit consent from your users before using these AdButler features.

Although the GDPR was not meant to address non-personal data, there was a misalignment on the implementation of two new regulations: GDPR and ePrivacy Regulation. ePrivacy regulation was intended to replace the Data Protection Directive, which was repealed on May 25, 2018, but the ePrivacy Regulation has been delayed. In order to address the impending relatory gap that handles cookie privacy, a provision was added to the GDPR that says that references to the Data Protection Directive “shall be construed as references to this Regulation [the GDPR]”.

Because of this provision, and the fact that the Data Protection Directive addresses consent for cookies in general (not specifically those with personal data or IDs), there will be a period of time where GDPR transparency is required for cookies containing non-personal data.

Accordingly, you will need to disclose the following information to your EU users regarding these two cookies.

Cookie

• _adbc (for display ads)
• _adbcv (for vast ads)
• ab_lead (legacy - no longer in use)

Data Collected

• This cookie is only created when a user clicks on an ad and only contains data to identify the ad that was clicked.

Purpose of Cookie

• To allow our customers to track ad conversions, it links a click on a particular ad to an action a user has taken.

Duration of Data Stored

• 180 days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

Please note that if you do not use AdButler Frequency Capping or AdButler Conversion Tracking, you do not need to disclose this information to your EU users.

Frequency Cookies

Cookie

• adButlerCIS00000[11111]
• adButlerBIS00000[11111]
• adButlerTAIS00000[11111]

Data Collected

• This cookie only stores the number of times a user has seen a specific ad.  00000 identifies the zone and 11111 identifies the ad.

Purpose of Cookie

• To allow our customer to limit ad views by user each day.

Duration of Data Stored

• 1 day

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

Image Tag Cookie

Cookie

• adbutler_00000

Data Collected

• This cookie is created when we write a legacy image tag ad to the page. Where 00000 is the zone containing the ad.  It contains data to identify the ad that is rendered and a timestamp of when it was rendered.

Purpose of Cookie

• Used by our legacy image tags to help track clicks on image ads.

Duration of Data Stored

• 365 days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

Opt out Cookie

Cookie

• _adb_opt_out

Data Collected

• Contains the value 1.

Purpose of Cookie

• Used to allow users to opt out of all our ad tracking cookies.

Duration of Data Stored

• 99 years

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

VAST Activity Limit Cookie

Cookie

• adbutlerVV4IZ00000[11111]
• adbutlerVCIZ00000[11111]

Data Collected

• Contains an activity count and time. 00000 identifies the zone and 11111 identifies the ad.

Purpose of Cookie

• It allows our customs to limit the use of certain VAST actions.

Duration of Data Stored

• N days, where custom can define the number of days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

Programmatic User Sync

Cookie

• _ab_csid

Data Collected

• Contains user IDs from demand source user sync pixels.

Purpose of Cookie

• It allows programmatic demand sources to track their users.

Duration of Data Stored

• 365 days

Extent of Data Processing

• The data in this cookie is only shared with the third parties who supply their user's ids.   This information can be used to uniquely identify an individual

Blog Newsletter Signup

Cookie

• adbutlerNewsletterSignUpDone

Data Collected

• Contains the value 'yes'.

Purpose of Cookie

• It stops our blog from asking users to sign up for our newsletter if they've already done so.

Duration of Data Stored

• 365 days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

AdBlock bypass

Cookie

• adbutlerBlockerBypass

Data Collected

• Contains the value 'yes'.

Purpose of Cookie

• Used by our website to let users stop the AdBlock warning that will appear in certain cases.

Duration of Data Stored

• 7 days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

Analytics tracking

Cookie

• adbutlerIncludeAnalytics

Data Collected

• Contains the value 'yes' or 'no'.

Purpose of Cookie

• Allows user to opt out of analytics tracking on our website.

Duration of Data Stored

• 365 days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

Marketing tracking

Cookie

• adbutlerIncludeMarketing

Data Collected

• Contains the value 'yes' or 'no'.

Purpose of Cookie

• Allows user to opt out of marketing tracking on our website.

Duration of Data Stored

• 365 days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information cannot be used to uniquely identify an individual.

Login Cookies

Cookie

• sparkKey
• managerKey

Data Collected

• Contains login details.

Purpose of Cookie

• User login functionality, only set if you login.

Duration of Data Stored

• sparkKey 30 days
• managerKey 365 days

Extent of Data Processing

• The data this cookie collects is not shared with any third parties and is used exclusively by AdButler for the purpose mentioned above. This information can be used to uniquely identify an account.