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General 6 mins Dec 04, 2024
Retail Media KPIs: What Metrics Should You Track for Success?

Explore retail media KPIs to track, including ROAS, CTR, impressions, and more. Learn how to optimize your campaigns, measure performance, and boost ROI with actionable tips.

General 5 mins Nov 12, 2024
Retail Media in 2025: What lies ahead?

Let's talk about retail media in 2025; from omnichannel integration to self-serve platforms, and the evolving of retail media networks into trusted B2B brands.

General 4 mins Nov 08, 2024
Retailer’s Guide to Transitioning from PromoteIQ: Key Features for Your Next Retail Media Platform

Transitioning from PromoteIQ? Discover essential features to look for in a retail media platform, from real-time data to customisable ad formats

General 3 mins Nov 06, 2024
2024 In Review and Looking Forward!

Here's a quick end-of-year synopsis for 2024 from our Head of Product and a look into what's coming in early 2025.

General 5 mins Oct 25, 2024
Holiday Retail Media Strategy: Turn Your Ad Spend into Sales

Maximize holiday sales with a smart retail media strategy. Discover how to convert shoppers with targeted ads, first-party data, and track real-time performance.

General 4 mins Oct 10, 2024
Microsoft PromoteIQ Shutdown: What Does It Mean for Retailers?

The impact of Microsoft’s PromoteIQ shutdown on retailers. Explore how AdButler offers adaptable solutions to optimize ad performance and drive revenue.


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