Contextual targeting is an advertising technique which aligns the content of a web page with the ads being served to it. Learn more about the benefits of this approach to ad targeting and how to pull it off by using a contextual management platform.

Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.

When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

OTT and CTV are two popular terms which are often used interchangeably in advertising. Learn about the differences between them, as well as the advantages they have to offer.

When you ask a retailer “what business are you in”, many are likely to respond by saying “selling goods to consumers”. Chances are high that if that’s their answer today,

On January 25th, 2022, Google announced the discontinuation of its proposed replacement for third-party cookies: FLoC (Federated Learning of Cohorts). If it’s your first time...