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General


General Nov 19, 2021
Publisher Strategies to Monetize AdBlock Users [for 2022 and beyond]

Ad blockers are used by over 40% of the internet, costing publishers a large portion of their ad revenue. Find out more about the steps you can take to monetize this portion of your web traffic.

General 10 mins Aug 09, 2021
Addressable Advertising & Its Importance Explained

Addressable advertising allows advertisers to reach relevant audiences - but new addressability techniques will be required, soon.

General 18 mins Aug 04, 2021
The Programmatic Advertising Ecosystem Explained [The Complete Guide For 2022]

Programmatic advertising refers broadly to the automation of ad buying and selling. Master the programmatic ecosystem with our complete guide!

General 8 mins Jul 26, 2021
What are Google’s FLoC & FLEDGE Updates - Time to Prepare

The way ads are served online is slated to change with Google's FLoC and FLEDGE updates - learn about how to prepare for the Google birds!

General 89 mins Jul 01, 2021
Ad Tech Glossary: Digital Advertising Terms & Jargon to Know

Ad tech and digital advertising are riddled with acronyms, jargon, and slang terms. Master all of them with this complete ad tech glossary!

General 7 mins Jun 01, 2021
Publishers vs Advertisers: What's the difference?

Publishers and advertisers work together like PB & J. Find out everything you need to know about what each one adds to the ad tech sandwich!


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