When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

OTT and CTV are two popular terms which are often used interchangeably in advertising. Learn about the differences between them, as well as the advantages they have to offer.

When you ask a retailer “what business are you in”, many are likely to respond by saying “selling goods to consumers”. Chances are high that if that’s their answer today,

On January 25th, 2022, Google announced the discontinuation of its proposed replacement for third-party cookies: FLoC (Federated Learning of Cohorts). If it’s your first time...

Why is audio worth your attention in 2022? Even if you're not an avid listener or producer of audio content online, this overview highlights audio's skyrocketing revenue potential.

There's more than one way to buy media online. Learn how programmatic and direct media buying approaches differ, and why most people use a combination of both.