In this article, we will present few tips that can help publishers maximize their revenue on Black Friday and Cyber Monday as the holiday season begins.

A rate card is fundamental to effectively selling your ad space inventory. We explain where they came from and what to focus on when creating yours.

Lately we’ve been getting lots of questions about what exactly SSL is, and how to turn it on for AdButler. I figured we’d get some easy info out there.

Direct ad sales are still an important aspect of creating a healthy revenue stream for your website and for building valuable advertising relationships.

This article presents the differences between the two main header bidding methodologies, Client-side bidding and server-side bidding. Continue reading to discover the pros and cons of each method for publishers!

2017 was a particularly eventful year for advertisers and publishers alike. After events of the magnitude of Facebook’s Cambridge Analytica Scandal or YouTube’s Ad-pocalypse,