With 25 years of reliable service, AdButler offers the expertise and features retailers need for a seamless and successful transition.

With Microsoft recently announcing they’re shutting down PromoteIQ and transitioning clients over to Criteo, it has left a lot of retailers asking, what now?

If you’re in the same boat and are searching for a replacement that’s reliable, easy to use and set up, and packed with the features you need when looking to step up your retail media efforts.

Here’s a closer look at what to consider in your search for the perfect fit for you.

Real-time data & mobile ad serving—keeping you on the pulse of retail media

Retail media is moving faster than ever, with data-driven insights and responsive ad delivery becoming essential for effective campaigns. Retailers benefit greatly from tools that provide immediate insights and allow for seamless ad delivery across devices.

AdButler is built to keep you informed and nimble, providing real-time data that updates as they happen. This is especially helpful when you’re running time-sensitive campaigns that need on-the-fly adjustments to get the best results.

Plus, mobile ad-serving capabilities allow you to reach omnichannel customers on any device—meaning your sponsored listings reach your audience on any device, making sure your message is there when they’re ready to act.

Retail media is driven by immediacy and relevancy, this quick access to data and mobile support empowers you to stay responsive and competitive.

Support that’s actually there when you need it

Switching platforms often brings a learning curve, which makes reliable support a high priority. Access to knowledgeable, responsive support is invaluable when troubleshooting or seeking guidance.

Have you ever tried to reach customer support and found yourself frustrated with long wait times or automated responses? Well, you’ll appreciate a no-gap approach.

AdButler’s support team is available 24/7, with real people ready to assist you—whether that’s a quick question or technical help from one of our engineers. Plus, with a knowledge base full of easy-to-follow resources, you’ll have a backup for any technical challenges along the way.

This combination ensures that retailers have guidance at each stage of their transition, minimizing downtime and enabling smooth day-to-day operations.

In an industry where every hour matters, AdButler’s reliable support means you can keep things running smoothly and focus on scaling your campaigns.

You keep full control over your data and revenue

For retailers looking to maximize their retail media strategy, ownership over data and revenue is essential. Some platforms operate on revenue-sharing models that reduce profit margins.

Your data (and revenue) should stay yours—no fine print, no revenue-sharing models that dip into your profits.

AdButler’s structure allows for full ownership of your data and total transparency over how it’s used, which is key for any retailer looking to grow without added complications, hidden costs, or unclear terms.

This direct access to first-party data lets you harness your insights more effectively—a crucial element in a privacy-centric advertising market.

Customizable ad formats that reflect your brand’s voice

In a market where personalization is key, flexibility in ad design supports more authentic brand messaging. Every brand has its look and feel, and AdButler gives you the flexibility to reflect that with customizable ad formats that allow you to create ads that truly reflect your identity.

With options from native ads to videos and banners, you have the flexibility to design campaigns that align with your audience and connect at each stage of their journey.

No cookie-cutter templates or one-size-fits-all limitations—just formats that you can make your own.

Whether your goal is engagement or conversions, AdButler’s versatility means your ads are always ready to resonate.

Easy setup so you can get started right away

Switching to a new platform can disrupt campaign momentum, so a simple setup process is invaluable for a quick start. Platforms with intuitive interfaces help streamline the transition and enable retailers to focus on their marketing strategies rather than on platform logistics.

AdButler is built with ease of use in mind, so retailers transitioning from PromoteIQ don’t feel like they’re starting from scratch.

The intuitive dashboard and straightforward setup mean you can get started quickly and confidently, making managing campaigns simple and stress-free, saving you time and effort from day one.

With AdButler, you can hit the ground running and quickly shift focus back to what matters—making your campaigns work for you.

Self-service marketplace—giving you and your advertisers more control

The retail media is expanding fast, with ad budgets climbing year over year. A self-service marketplace should offer a streamlined way for advertisers to directly control their ads, creating efficiencies for both retailers and their clients.

Through AdButler’s system advertisers can manage, monitor, and pay for their ads directly, simplifying the process and freeing up your resources. It’s a win-win that speeds up the whole process and makes it easier for everyone involved.

This self-service option helps retailers and brands create efficient, targeted campaigns that reach high-intent audiences at the right moment.

Stability you can trust

When choosing a retail media platform, stability and a proven track record are key indicators of a reliable partner. Retailers benefit from platforms that offer not only the necessary tools but also the expertise to adapt to industry shifts.

Switching platforms can be disruptive, so it’s important to find a long-term partner that has decades of industry experience, not just a short-term fix.

AdButler offers a track record of reliable service that’s hard to match—a future-proof solution, so you won’t have to go through another migration anytime soon.

Ready to see how AdButler can work for your business? Start your 14-day free trial today