Happy Holidays from the AdButler Team!
As the year comes to a close, we want to take a moment to wish you a wonderful holiday season. Whether you’re celebrating big wins, reflecting on the year gone by, or looking ahead to new opportunities, we hope this time brings you joy, rest, and inspiration.
Here’s to the holidays bringing you warmth, laughter, and time with loved ones. May the new year ahead be filled with opportunities and success.
Happy Holidays and cheers to an amazing 2025!
Warm wishes,
The AdButler Team
Updates
A holiday gift from us to you! We are excited to unveil our new Stats BETA! With this new dashboard you can navigate with speed and precision! This update lets you:
Load reports in seconds, even for customers with hundreds of advertisers or publishers
Seamlessly navigate with clear and scalable filtering:
All filters are now searchable, including the Channel filter, where you can easily specify which channels you’d like your report to cover
Reports are more customizable than ever with the new Columns section. You can remove or rearrange columns as needed to create the perfect report for your stakeholders’ needs
New customizable capabilities of the Stats BETA reports. Columns can be removed or rearranged as needed to create the perfect report!
The new channels filter feature, which, like all of the new interface, is searchable. You can even include archived channels in your reports with ease!
Industry News
A Fairer Future for AdTech?
The spotlight is on Google as lawsuits in both Canada and the U.S. take aim at the tech giant's dominance in digital advertising. These cases could redefine the competitive landscape in ad serving and ad tech, paving the way for greater innovation and choice.
Rajiv Khaneja, CEO of AdButler, shares his perspective: "Google's dominance has stifled innovation and limited opportunities for independent players in the ad tech space. A fair and open marketplace is essential to unlocking the industry's potential—one where publishers, advertisers, and consumers can all thrive."
Creating solutions that foster a competitive and open ad ecosystem is imperative to growth. Stay tuned as these pivotal cases unfold—they could mark the beginning of a more dynamic future for the industry
Read More:
Google’s 2nd Antitrust Trial Battle: This Time Over Ads
The Future of Advertising: Beyond Retail Media to Owned Media Networks
The Sonder Media 2025 Owned Media Global Market Report highlights a pivotal shift in advertising: the rise of owned media networks. While retail media networks have dominated the conversation, the real potential lies in businesses across industries like banking, travel, fintech, and more leveraging their owned assets—websites, loyalty programs, and in-store displays—to build powerful distribution networks.
This shift is about more than selling ad space; it’s about creating a direct, data-driven connection with audiences. Owned media networks empower brands to move beyond reliance on traditional platforms, unlocking new revenue streams and gaining greater control over customer engagement. The opportunity is clear—any business with a captive audience can capitalize on this transformative trend.
From finance to convenience stores, any business with an audience can unlock multi-million-dollar opportunities. The time to act is now.
Read More:
Sonder Media Owned Media Global Market Report - 2025: The Rise of the Owned Media Network
Join Us at CES 2025!
Drinks on us! If you are heading to CES 2025 in January and want to connect, click the button below and drop us an email!
Let's connect
Blog
Check out our latest blogs:
2024 In Review and Looking Forward!
Retailer’s Guide to Transitioning from PromoteIQ: Key Features for Your Next Retail Media Platform
Retail Media KPIs: What Metrics Should You Track for Success?
