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AdButler Blog
General 4 mins Dec 13, 2024
The Role of AI and Automation in Retail Media Advertising

Learn how AI is shaping retail media networks, driving personalisation and efficiency. Explore strategies used by RMN giants and how smaller retailers can stay competitive.

Newsletter 3 mins Dec 19, 2024
Happy Holidays from the AdButler Team!

Happy Holidays and cheers to an amazing 2025! Here's a few updates on what's been going on company and industry wide

General 3 mins Dec 17, 2024
Debunking Myths About Retail Media Networks

The truth behind common misconceptions about RMNs. Learn how brands of all sizes can leverage RMNs to maximize ad spend, increase reach, and drive smarter campaigns

General 6 mins Dec 04, 2024
Retail Media KPIs: What Metrics Should You Track for Success?

Explore retail media KPIs to track, including ROAS, CTR, impressions, and more. Learn how to optimize your campaigns, measure performance, and boost ROI with actionable tips.

General 5 mins Nov 12, 2024
Retail Media in 2025: What lies ahead?

Let's talk about retail media in 2025; from omnichannel integration to self-serve platforms, and the evolving of retail media networks into trusted B2B brands.

General 4 mins Nov 08, 2024
Retailer’s Guide to Transitioning from PromoteIQ: Key Features for Your Next Retail Media Platform

Transitioning from PromoteIQ? Discover essential features to look for in a retail media platform, from real-time data to customisable ad formats

General 3 mins Nov 06, 2024
2024 In Review and Looking Forward!

Here's a quick end-of-year synopsis for 2024 from our Head of Product and a look into what's coming in early 2025.


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