In AdButler, a channel is a group of publisher zones. It lets you quickly assign campaigns to multiple zones.
Uses for Channels
If you have a large network of publishers and advertisers you will benefit the most out of channels. But there are many uses for smaller publishers as well. Here are some of the ways you can use channels:
- Set up a network of publishers and serve ads to their zones with a single assignment
- Create a group of zones that are related by content (e.g. sports-related zones, car-related zones)
- Create run-of-site or run-of-network channels by grouping zones of the same size across multiple publishers or pages.
For more information, read Creating a channel