What are Channels?
A channel is a quick way to create a group of publisher zones and quickly assign campaigns to entire group with one step. This will create a single assignment that effectively serves your ad campaign across the entire channel in one step.
Uses for Channels
The biggest benefit of using a channel-based setup is when working with a large network of multiple publishers and advertisers, but there are many uses for smaller publishers as well. Some reasons why you should consider using channels:
- Create a group of zones that are related by content (eg. sports-related zones, car-related zones)
- Setup a network of publishers and serve ads to their zones with a single assignment
- Create run-of-site or run-of-network channels by grouping zones of the same size across multiple publishers or pages.
They are easy to use and easy to set up, read more about setting up channels ...