Serve Method Options

When creating an assignment, there are two methods available to determine how the assignment will be served:

* Fixed Delivery
* Auction

The fixed delivery method serves ads based on weight and quotas relative to other assignments. Learn more about priority & weighting.

The auction method submits a bid and will serve if it wins against other auction-based ads. The bids are entered as a cost per thousand (CPM) rate.

In addition to competing against other direct sale ads, the auction method allows direct sale ads to compete against server-to-server and Open RTB auctions, maximizing the revenue potential of each impression.

Once an assignment has been saved, the serve method cannot be changed. In order to change the serve method, a new assignment will need to be created.

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