Serve Method Options
When creating an assignment, there are two methods available to determine how the assignment will be served:
* Fixed Delivery * Auction
The fixed delivery method serves ads based on weight and quotas relative to other assignments. Learn more about priority & weighting.
The auction method submits a bid and will serve if it wins against other auction-based ads. The bids are entered as a cost per thousand (CPM) rate.
In addition to competing against other direct sale ads, the auction method allows direct sale ads to compete against server-to-server and Open RTB auctions, maximizing the revenue potential of each impression.