AdButler Self-Serve allows advertisers to buy advertising directly from your website. Publishers can take advantage of highly-profitable direct ad sales while also giving advertisers more control and transparency over the ad buying process.
How It Works
A Self-Serve portal is an online purchasing system that displays available inventory for one or more publishers.
Approved advertisers can log in, choose where they want to advertise, upload their ads and pay for their orders via credit card.
Upon approval, new orders serve according to their quota, targets, and schedule. No tedious back and forth; advertisers know exactly what they're purchasing and can monitor their ad performance at all times.
Advertisers who have been given access can log in, choose where they want to advertise, upload their ads and pay for their orders via credit card.
New orders are reviewed, approved, and serve according to their quota, targets, and schedule. No tedious back and forth; advertisers know exactly what they're purchasing and can monitor how their ads are performing at all times.
Types of Self-Serve Portal
We have two different types of Self-Serve portal to choose from:
Advertisers may view your zone inventory and choose the number of impressions they would like to purchase. For each zone they've added to their cart, they upload their ads and pay via credit card.
After you receive a notification, review and approve the Advertiser's order it will go live and start serving following in accordance with it's schedule and quota.
An order-based portal is best suited for selling a predictable amount of guaranteed impressions to individual zones. If an order is unable to serve its quota, the value of the unfilled impressions is refunded and applied as a credit for future orders.
Learn how to set up an Order-based Portal...
Auction-based Portal - Available by request
Advertisers are invited to participate in an Auction. They set up their ad campaigns by uploading ads and specifying a campaign goal (impression/click quota or schedule) and a CPM or CPC price.
The advertiser then funds their account and waits for their ads to be approved.
When a request is received AdButler selects the highest effective CPM placement that is eligible to serve.
Funds are deducted from the selected advertiser's wallet until the campaign has met its quota, completed its schedule, or their wallet runs out of funds.
An auction-based portal is suitable for selling inventory across several similar-sized zones with less risk of overselling specific inventory. Money is only deducted from the advertisers account when an ad is served.