Quick-start guide

Let's make a basic ad serving setup. You will learn:

  1. How to create a publisher.
  2. How to create a zone.
  3. How to create an advertiser.
  4. How to create a campaign.
  5. How to create an ad item.
  6. How to assign a campaign to a zone.
  7. How to place zone tags.
The steps shown in this guide assume you understand the basic elements of AdButler. If you have not yet done so, read how AdButler serves ads.
In the administrator dashboard, you can use the series of links below the title of the page you're in to quickly go back one or more levels. For example, in a zone dashboard, below the zone's name are a series of links similar to this: YourAdButler > Publishers > Example Publisher > Example Zone. Clicking on Example Publisher will take you back to that publisher's dashboard, clicking on Publishers will take you back to the Publishers section, and clicking on YourAdButler will take you to the home page.

Step 1: Creating a Publisher

  1. Click on Publishers in the left-hand navigation panel to go to the Publishers section.


  1. Click Add New.


  1. Give your publisher a name then click Create Publisher. To follow this guide, use the name Example Publisher. Leave the other fields and options as they are. The newly created publisher will appear in the table of publishers in the Publishers section.



Step 2: Creating a Zone

  1. Click on the publisher you created in Step 1 (Example Publisher) to go to its dashboard. Among other things, the publisher's dashboard is where you manage zones, which are spaces on the publisher's site where ads will be shown.


  1. Click Add New. A window to select which zone type to create will appear. To follow this guide, click on Standard Zone.


  1. Give the zone a name then choose its size. It helps to name zones clearly and consistently to make them easy to identify throughout the AdButler interface. To follow this guide, create a fixed 300x250 zone and name it Example Zone 300x250.

You can select from a list of preset sizes in the dropdown or enter pixel dimensions in the fields to the right of the dropdown. If you wish to show various sizes in a single zone (as an example, a 728x90 to desktop users and a 320x50 ad to mobile users) select Dynamic instead of Fixed. For more information, read About zones.


  1. Click Create to finish setting up your zone. The newly created zone will appear in the table of zones in the publisher dashboard. The table shows the name, type, and size of created zones, as well as the number of ad items and campaigns in each zone. There is also a quick link to retrieve zone tags, which are explained later in this guide.


Click on the zone to go to its dashboard, where you can manage campaigns, ad items, and header bidders assigned to that zone. For more information, read About campaigns, About ad items, and Setting up header bidding zones.


Now that you have a publisher and a zone inside that publisher, you can create an advertiser that will serve ads to the zone.



Step 3: Creating an Advertiser

  1. Click Advertisers in the left-hand navigation panel to go to the Advertisers section.


  1. Click Add New.


  1. Give your advertiser a name then click Save this Advertiser. To follow this guide, use the name Example Advertiser. The newly created advertiser will appear in the table of advertisers in the Advertisers section.




Step 4: Creating a Campaign

  1. Click on the advertiser you created in step 3 (Example Advertiser) to go to its dashboard.


  1. Click Add New. A window to select which campaign type to create will appear. To follow this guide, click Standard Campaign.


  1. Give the campaign a name then click Create Campaign. To follow this guide, use the name Example Campaign. The newly created campaign will appear in the table of campaigns in the advertiser's dashboard.

Click on the campaign to go to its dashboard, where you can manage ad items and zone assignments. For more information, read About Ad items, How to Assign Campaigns to Zones or Channels, and About Assignments. Step 6 of this guide will also show you how to assign your campaign to your zone, but you have to do Step 5 first.




Step 5: Creating an ad item

  1. Click on the campaign you created in Step 4 (Example Campaign) to go to its dashboard.
You can also create ad items in the dashboard of the zone to which you want the ad item to be served. If you've been following this guide, the zone dashboard will be in Your AdButler > Publishers > Example Publisher > Example Zone 300x250.


  1. Click Add New. A window to select which ad item to create will appear. To follow this guide, click on Image. The New Ad Item pane will appear.


  1. Give your ad item a name. To follow this guide, use Example Ad Item. Under Image source, click Library then Browse... and upload an image. Under Size, you must select or enter a resolution that matches the one in the zone to which this ad item will be served. If you've been following this guide, the zone you created in Step 2 has a resolution of 300x250, so that's what you should select for this ad item as well. Leave the other fields as they are. For more information about image ad item fields, read Creating an image Ad item.


  1. Click Save Ad Item to finish creating the ad item. It will appear in the table of ad items in the campaign dashboard.


Now that you have an ad item in your campaign, you can assign the campaign to an existing publisher zone.




Step 6: Assigning a Campaign to a Zone

  1. Click Assign to Zone under the table of zone assignments. A window to select eligible zones will appear.
The window will list only the zones that match the type and size of the campaign.


  1. Click on the zone you created in Step 2 (Example Zone 300x250). The assignment details page will appear. You will be asked to select which serve method to use. For more information, read Serve Method Options. To follow this guide, select Fixed Delivery.


  1. The rest of the assignment details fields will appear. To follow this guide, leave them as they are. For more information, read Pacing & Schedule, Financial settings, Activity limits, and Targeting. Click Save. The name of the zone to which you assigned the campaign will appear in the Zone Assignments table in the campaign dashboard.


Now that you've assigned a campaign to a zone, you can generate a zone tag. It's a snippet of code that must be placed on the publisher's website to allow the ads in the campaign to be served when the page is loaded.



Step 7: Placing Zone Tags

  1. Click Publishers in the left-hand navigation panel to go to the Publishers section.

  2. Click on the publisher you created in Step 1 (Example Publisher) to go to its dashboard.

  3. Click on the globe icon under the Zone Tags column of the zone you created in Step 2 (Example Zone 300x250). The Zone Tags window will appear. To follow this guide, leave the fields as they are. For more information, read About zone tags.

You can also get to the Zone Tags window within the zone dashboard (Your AdButler > Publishers > Your Publisher > Your Zone). Click on Get Zone Tags/ JSON Ad API in the right-hand panel to make the window appear.


To serve ads on a secured domain (https), keep the Use Secure Tags (https) option enabled.


  1. If you are the publisher, you can copy and paste the code on your website. You can also email the zone tag from this window.


This concludes the guide. The campaign you created should be able to serve ads to the website where the zone tag was placed. Each time the page loads, the tag will make a request to AdButler's servers. The page will then receive the ad that was assigned to that zone.

This demonstrates the core function of AdButler, but there are many ways to customize your ad serving setup. We encourage you to read more of our documentation. You can also get in touch with our support team by opening a support ticket while you are logged in to your account.


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