Using keywords for publisher ID targeting

Using keywords to stop certain publishers from showing a campaign.

When to use publisher ID targeting

Publisher ID targeting is usually only used along with channels for one specific purpose: To stop a campaign in a channel from showing in specific zones. AdButler does this by looking at the publisher ID of the zones and comparing it to the supplied publisher ID.

You can find your publisher ID by looking in the URL when the publisher is open on your AdButler dashboard.

Setting up URL targeting

  1. Navigate to the assignment page for the placement you want to be targeted.
  2. Scroll down to and expand the targeting section.
  3. In the Keywords field, type in -publisherid: followed by the publisher ID.
  4. Set whether the keyword is Required or Preferred with the Keyword Match Method.
  5. Click Save at the bottom.

Example of URL & page targeting

If you were to target a publisher with the ID 23857, you would enter -publisherid:23857.

Tips for publisher ID targeting

  • Publisher ID targeting can also be used to target specific publishers by removing the - sign from the keyword.
  • If you're using exclusive targeting, the ad will not serve to that publisher no matter what, even if the Keyword Match Method is set to Preferred.
  • You can read more about what characters are allowed and general information in our keyword targeting article.

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