The Financial tab located on the assignment page allows you to attach financial values to the performance of an assignment. These values can be associated with a metric or as a fixed cost for the overall assignment, and will be used to calculate the revenue generated by the ad.
If the assignment uses fixed delivery, a CPM advertiser rate can be manually set.
For assignments with auction based delivery, the CPM rate is set in the bid price.
You can choose how you want your revenue to be tracked. By default there are no financial values associated with the assignment. You can choose between the rates for various metrics, or a fixed rate for the assignment by clicking on the appropriate checkbox. If fixed is selected, it will override other rates. Your selected financial values will be reflected in Statistics.
Selecting a "Rate" based pricing model attaches an amount to the Cost Per Thousand (CPM), Cost Per Click (CPC), and the Cost Per Action (CPA) metric tracked by the system. For example, a CPM rate of $5.00 means that for every 1000 ad requests, a value of $5.00 would be added to the revenue of the assignment. Similarly, CPC and CPA have a direct 1:1 ratio to the values entered in the input box. For example, with a CPC rate of $0.50, a value of $0.50 would be added to the revenue for the assignment for each click.
"Fixed" rate pricing assigns a specific value to an assignment. For example, if an advertiser was paying you $450 to run their advertisement on your website for a month, you could place that amount here. A fixed rate overrides any CPM, CPC, CPA rate.
Publisher Payout can be used to modify the financial statistics that appear when logged into the system as a publisher. Publisher payout is ideal for situations similar to profit sharing, where the revenue is split between money earned by the administrator and money earned by the publisher.
There are four options for publisher payout; None, Publisher Default, Revenue Share, and Custom Rate. When “None” is selected, we will not calculate a financial value for the publisher. When “Publisher Default” is selected, we populate the form with the default payout method and values from the publisher properties.
When “Revenue Share” is selected, you can select the metrics you want to apply a percentage payout to, or a percentage of the fixed rate.
When “Custom Rate” is selected, you can select the metrics you want to apply a custom rate to, or a specific fixed rate for the publisher.