AdButler has two types of campaigns. Once you have created a campaign, you can assign it to a zone or a channel to serve the ads in the campaign.

Standard Campaigns

Standard campaigns can be assigned to Standard ad zones and Email ad zones. You can assign any number or combination of image and HTML5/Rich media ad items to a standard campaign.

You can also use standard campaigns to implement roadblocks, which let you exclusively serve only certain ads on all the zones in a web page. For more information, read Creating a Roadblock.

VAST Campaigns

VAST campaigns can hold only VAST ad items, and can be assigned only to VAST ad zones.

Each VAST ad item can have multiple file types. We highly recommend that you take advantage of this feature to ensure compatibility with various VAST-compliant video players. Do not use this feature to upload different ads within a single ad item. It's meant only to accommodate multiple formats of the same ad. For more information, read VAST File Recommendations.