How to create a channel

This guide will show you how to create and use channels. You will learn:

  1. How to create a channel.
  2. How to assign a zone to a channel.
  3. How to assign a campaign to a channel.

Step 1: Create a channel

  1. Click on Channels on the left navigation menu. The Channels section will appear.
  2. Click Add New. The Create Channel window will appear.
  3. Enter a name for the channel.
  4. Set the priority for the channel. This priority will apply to the entire channel, which means this will matter only if you have multiple channels assigned to the same campaigns.
  5. Click Save.

Step 2: Assign a zone to the channel

  1. Go to the section of the channel to which you want to assign zones (Channels > Your Channel).
  2. Click Add New under the table of assigned zones. The Add Zones page will appear.
  3. Select a publisher from the dropdown menu.
  4. Click on the zone(s).
By default, you cannot assign VAST ad zones to channels. Contact our support team if you want to have this option.

Assigning a zone to a channel

  1. Repeat steps 3 and 4 as needed.
  2. Click Assign Selected. You will be brought back to the channel section, where you will see that the Assigned Zones table has been updated accordingly.

Step 3: Assign a campaign to the channel

  1. Go to the section of the campaign you want to assign (Your AdButler > Advertisers > Your Advertiser > Your Campaign ).
  2. Click Assign to Channel above the table of channels. The Channel Assignment window will appear.
  3. Click on the radio button to the left of the channel name.

The Channel Assignment window in AdButler

  1. Click Select. The assignment page will appear.

The campaign channel assignment page

  1. Select a serve method. For more information, read Serve Method Options.
  2. The rest of the assignment details fields will appear. Fill them in as needed. For more information, read Pacing & Schedule, Financial settings, Frequency Capping, and Targeting.
  3. Click Save Campaign. You will be taken back to the campaign section, where you will see that the Channels table has been updated accordingly.

To unassign a channel, simply click on the channel from the Channels table then click Unassign.

Campaigns that are assigned to channels will be served only to zones that have the same size; if there is no match, no ads will be served.
It is possible to assign a campaign to a channel more than once using different assignment configurations, but the statistics from each assignment will be combined.

You can assign as many campaigns and zones as you want to a channel. If you add a new zone to the channel, all your existing assignments and their settings will be automatically applied.


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