Creating Custom Statistics Reports

Custom reports allow you to give your advertisers and publishers hand-tailored metrics and numbers. The reports can be any mix of filters and settings. As well, you can save your report settings for later, and run multiple reports using the template. Custom reports are one of our newest features, as requested by our customers.

You can find definitions for the report metrics in our Glossary.

Step 1: Creating a Report

Click on "Statistics" in the left-hand menu and click on "Statistics Reports" from the expanded menu. This is where the settings for the report are chosen and the report is viewed.

The first report dropdown allows you to choose what you want the report to focus on, whether it's "Ad Items," "Advertisers," or any of the other options we give. The second dropdown allows you to set a unit or range of time for the report to look at. Finally, the gear allows you to change what statistics are displayed in the report. Once these are chosen, you can move onto the filters.

Step 2: Setting the filters

Filters are the criteria through which you can restrict your results. By default, the filters include all of the available options. By moving through them, you can narrow down your report to be as specific as you want it to be. The filters also affect each other. Choosing one publisher will automatically select all of that publisher's options in the filters. Similarly, selecting a zone will also select that publisher, but not all that publisher's options. Moving down the selection from the top will eliminate redundant results in the filters below.

The options "Include Non-Campaign Stats" and "Include Non-Advertiser Stats" includes stats for ad items not currently assigned through an advertiser's campaign. This allows you to get results on ad items directly assigned to a zone.

Step 3: Selecting the timeframe

Next, you need to pick a timeframe for your report in the top right corner. The default is set to the "Last 14 days." You can pick from the presets or create your own custom date range and save it for later under "Save Settings."

Step 4: Generating the report

Finally, click "Generate Report." A report based on the selected stats will now display. At this point, you can save these settings for use again by clicking "Save Settings." You may also want to use this option when generating monthly reports for a specific advertiser so you can give them similar reports every month. The generated report can also be downloaded as a CSV by clicking the download icon.

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