Common Newsletter Email Unique IDs

When serving email ads, you need to add the correct Email User ID (EUID) macro to your email ad zone tag. This macro is provided by your newsletter service or email platform. Below are the macros for some of the most popular email platforms.

Make sure that your EUID macro actually generates a unique ID for each recipient. Ads will not rotate properly, impressions and clicks will not be tracked accurately, and errors in redirecting users may occur if the EUID macro you used is incorrect or does not generate a unique ID for each recipient.

MailChimp

*|CAMPAIGN_UID|*-*|UNIQID|*

MailPoet

[subscriber:email][date:d][date:m][date:y][newsletter:number]

Oracle Eloqua

<span class=eloquaemail>EmailAddress</span><span class=CampaignId>CampaignId</span>

SailThrough

{{emailnum}}{{time()}}

Emma

[[__member_id__]][[__mailing_id__]]

SendGrid

-customer_id--date--time--

RealMagnet

message_id

Adestra

$AMF_UNIQUE$

ActiveCampaign

%SUBSCRIBERID%%MESSAGEID%


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