This guide will teach you how to use the Statistics Reports sub-section under Statistics. This is where you can create, download, and schedule emails of custom reports.

To learn how to create custom reports about VAST ads, read How to create VAST reports.

You will learn:

1. How to create a custom report.
2. How to save a report.
3. How to download a report.
4. How to send reports regularly via email.
5. About the metrics and other information in a report.

How to create a custom report

1. Click on Statistics near the bottom of the left navigation menu, then click on Statistics Reports. The Statistics Reports subsection will appear.

2. Click on New Report. The New Report page will appear.

Here are the filters that you can use to specify the contents of your report:

• Report - This is where you choose the subject of the report. The report can feature data about ad items, campaigns, zones, publishers, advertisers, geographic targets, or an overview.
• Gear icon - This is where you choose which metrics or information to include in the report. Simply check or uncheck the options to include or exclude them, respectively. See The information and metrics in a custom report for details.
• Filters - This is where you can further narrow down the included subjects of the report. Let's say you have three Publishers in your account, but you want to create a report about only one of them. To do so, Choose Publishers under Report. Then click on the Publishers dropdown menu under Filters and uncheck the names of the two publishers that you wish to exclude from the report. You can apply multiple filters to a single custom report.
• Dates - This is where you specify the period that will be covered in the report. The first dropdown menu is where you enter a start date and an end date, or simply choose from the various preset periods. The second dropdown menu is where you choose how the information will be broken down - as a summary, daily, monthly, yearly, or based on a specific day of the week. The clock icon is where you choose the time zone that will be used as the basis for the report.

3. After you've selected your filters, click Generate Report. Your custom report will load shortly at the bottom of the page. If you're not satisfied with the generated report, simply make your changes then click Generate Report again.

4. Once you are satisfied with the generated report, you have three more optional actions that you can take. You can save the report, download the report, and tell AdButler to regularly generate and email the report.

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How to save a report

Click Save this report to save the set of filters you chose for future use. You will be prompted to name the custom report. You can save multiple custom reports. To load a saved report, simply click Load Settings...

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How to download a report

Click Download as CSV to download the generated report (the one that is currently displayed at the bottom of the page) as a CSV file.

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How to send reports regularly via email

AdButler can automatically generate and email custom reports on a regular basis. To enable this feature, you must first save the report that you want to email on a regular basis. Once you have saved the report (or loaded a saved report), click Schedule this report to show the scheduling window.

1. Give the regular report a name. It can be different from the name you used to save the report.
2. Choose how often AdButler will email the report.
3. Choose when AdButler will start sending the report.
4. Enter the email addresses of the people who will receive the report. Click +Add another recipient to add more email addresses. The recipients don't need to have AdButler accounts.
5. Choose what link the recipient will receive. The first option is a link to a page where they can view and download a CSV copy of the report. The second option is a link to a page where the recipient can only download a CSV copy of the report.

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The information and metrics in a custom report

These are the possible details - presented as columns - that you can include in a custom report. Note that some of them are applicable only to certain subjects or only within certain periods. For example, you may have campaigns in which conversions and the conversion rate (CVR) are not relevant, or will always be zero.

The rows in a custom report are arranged chronologically by default. You can rearrange the order of the rows by clicking on the name of a column. For example, clicking on Eligible will sort the rows by descending order of eligible impressions. Clicking on Eligible again will sort the rows by ascending order of their eligible impressions.

Date

This is a mandatory column. It's the default way by which the report is organized, and easily lets you pinpoint trends if there are any.

Parent

This is a mandatory column. This contains the subject of the report. For example, if you chose ad items to be the subject of your report, then each row in the Parent column will list a specific ad item, and the rest of the details in that row will pertain to that ad item.

Publisher ID

This is the unique ID of the publisher that owns the zone where the ad was served.

More Column Explanations

You can find more column explanations here: Understanding Your Statistics

Click-Through Details

This is an additional table that shows information about the viewers that clicked on your ads. This table is actually accessible via the Publishers and Advertisers sub-sections, and not through Statistics Reports, but it might be relevant to your analysis as well.

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