Choosing the right subscription

AdButler has multiple subscription plans that are priced according to the number of ad requests we receive. Every time a call for an ad is received by our servers (either through a page load, call script or other method) we count that as an ad request and apply it toward your billing cycle.

The most effective way to determine the best plan for your business is to determine the number of page hits you expect to receive, multiplied by the number of ads you expect to deliver on each page. If you are sending your ads to a 3rd party, it is recommended to request their estimated number of impressions so that you can anticipate your monthly needs.

Note: If you are using auto-rotate to refresh your ad zones, an ad request is logged every single time the zone is refreshed. It is recommended to set a limit on your Auto-Refresh in order to avoid excessive requests.

How to estimate your usage

Let's assume that you are delivering ads to a website that generates 10,000 unique hits per month, and you plan to deliver 2 ads to that website everytime the page is refreshed, you can safely anticipate 20,000 ad requests per month.

About On-Demand

Our On-demand subscription plan is a great low-volume solution for when you are setting up your account, anticipating reduced traffic, or serving less than 20,000 requests per month.

Custom Enterprise Plans

If you have custom needs or a significant level of traffic on your site, we encourage you to get in touch with our sales team to discuss a customized plan that fits your business.

When in doubt, reach out! Our sales team will help you determine the right fit for your business. Phone us toll-free (North America) at 1-877-345-9839 or send an e-mail to

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