Activity limits

The Activity Limits section in the assignment page allows you to set a limit on the number of times an ad will be served. You can set a limit per user, a daily limit, or both.

Per User Limit

This uses a cookie to determine how often a single user can view the assigned ad or ads within a set amount of days.

Daily Limit

This limits the views or clicks that the assignment can receive per day.

If you set activity limits to a campaign, they will apply to ALL ads in the campaign. Depending on the number of ads in the campaign, this could significantly reduce the number of times that they will be served.

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