About publishers

A publisher is a website or app to which you are serving ads. This guide will teach you the basics of publishers, how to manage publishers, and the optional features that let you customize your publisher setup.

You will learn:

  1. How to manage publishers.
  2. How to access and use a publisher's section.
  3. How to access and use the optional publisher properties.

Publishers and zones

You view and manage the publishers in your account in the main Publishers section (Your AdButler > Publishers ). Here you can create, delete, archive, and duplicate publishers.

The main Publishers section in AdButler

Within each publisher, you can create zones, which represent the available advertising spaces available in the website or app.

Each zone links an advertising space and the ad or ads assigned to that zone in AdButler. When a user visits your publisher's platform, it triggers an ad request from that zone. AdButler responds by delivering an advertisement to display on the page. Zones also define what kind of ad - image, HTML5, video, etc. - and what size of ads can be displayed in a particular space.

For more information on zones, read About zones.

How to create a publisher

  1. Click Publishers on the left navigation menu to go to the main Publishers section.
  2. Click Add Publisher. The New Publisher page will appear.
  3. Enter a name for the publisher.
  4. Click Create Publisher.
See Optional publisher properties for information on Default Payout and activating User Login Access.

How to delete a publisher

This cannot be undone. We recommend archiving a publisher unless you are absolutely sure about your decision to delete it.
  1. Click Publishers on the left navigation menu to go to the main Publishers section.
  2. Click on the checkbox beside the publisher(s) you would like to delete.
  3. Click Delete at the bottom of the Publishers table.
  4. Review the warning that lets you know this step cannot be undone. Click OK.

How to archive a publisher

Archiving temporarily deactivates the publisher and the zones assigned to it but preserves their configuration so that it can be easily restored (unarchived). We recommend doing this instead of deleting the publisher unless you are absolutely sure about your decision.

  1. Click Publishers on the left navigation menu to go to the main Publishers section.
  2. Click on the checkbox beside the publisher(s) you would like to archive.
  3. Click Archive at the bottom of the Publishers table.

How to unarchive a publisher

  1. Click Publishers on the left navigation menu to go to the main Publishers section.
  2. Click on the View archived publisher(s) link at the bottom of the table. A list of archived publishers will appear.
  3. Click on the checkbox beside the name of the publisher or publishers you want to unarchive.
  4. Click Restore.
  5. Click OK in the confirmation window that appears.

How to duplicate a publisher

  1. Click Publishers on the left navigation menu to go to the main Publishers section.
  2. Click on the checkbox beside the publisher you would like to duplicate.
  3. Click Duplicate at the bottom of the Publishers table.
  4. Enter a name for the duplicate publisher.
  5. Click Confirm.

The publisher you selected will be duplicated and you will be taken to the duplicate publisher's section.

You can select only one publisher at a time to duplicate. Further, this process will copy only the zones and properties of the original publisher. There will be no ad items or campaigns assigned to the duplicate publisher's zones.

Individual publisher sections

A specific publisher's section (Your AdButler > Publishers > Your Publisher) lets you view that publisher's overall performance (i.e. impressions and clicks within a period) and manage its zones. This is also where you can edit the publisher's properties: you can change their name, adjust their payout scheme, and even create a user account that can be used to log in only to that dashboard.

A specific publisher's section in AdButler


Optional publisher properties

AdButler provides comprehensive customization options for publishers. You can access these options by clicking Edit Publisher Properties on the right menu of a publisher's section. Be sure to click Save Publisher whenever you toggle or change an option.

Customizing Publisher Payout:

The Default Payout field lets you change the factors and the calculations used to determine the payment to the publisher.

There are four options for publisher payout: None, Rates (Custom), Revenue Share (Total), and Revenue Share (Custom).

  1. None - no default payout is set.
  2. Rates (Custom) - payout is determined by Cost Per Thousand (CPM), Cost Per Click (CPC), and the Cost Per Action (CPA) metrics tracked by the system. For example, a CPM rate of $5.00 means that for every 1000 ad requests, a value of $5.00 would be added to the revenue of the assignment.
  3. Revenue Share (Total) - payout is determined by the percentage that will apply to the advertiser rate(s) set in the assignment. For example, a revenue share (total) rate of 12% means that if the advertiser rate was $1000, the publisher payout would be $120.
  4. Revenue Share (Custom) - payout is determined by specific revenue share percentages for CPM, CPC, and CPA, similar to how specific rates could be set with Rates (Custom).

Optional User Access

The User Login Access checkbox lets you add a user account for the publisher. The Publisher user can login via an email address and password and view the publisher's statistics. You can also grant the user certain management permissions, such as the ability to approve or deny ads assigned to the publisher's zones, or add or delete ad items and zones. For more information on user accounts, read AdButler User Accounts.


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