About campaigns

Campaigns are used to serve one or more ad items of the same or varying sizes. Campaigns are served to Publisher zones by creating a zone assignment. Every ad item that is included in a campaign will share the same assignment details, but each ad item can be assigned a specific weight to allow you to prioritize one ad item over another.

If a campaign contains ad items of varying sizes, only ad items compatible with the requesting zone will be considered for serving.

There are three types of campaign that you can create:

Campaign Type Description
Standard Campaign Used for serving image, HTML/Rich-media, Flash to Standard or E-mail zones.
Text Campaign Used for serving text-based ads to Text Ad zones.
VAST Campaign Used for serving VAST video-based ads to a VAST Ad zones.

Read more about the different campaign types ...

Creating Campaigns

  1. Navigate to the advertiser which you wish to create the campaign under.
  2. Click the Add New button under the type of campaign you wish to create.
  3. Give the campaign a name.
  4. If you are creating a standard campaign you can set optional roadblock tags.
  5. Click Save at the bottom of the window.

Assign a campaign

Tips for organizing campaigns

  • Try and create a campaign for each unique ad campaign you are running. Do not reuse previous campaigns and assignments.
  • Use a consistent naming convention that will make it easy to recognize them throughout the AdButler interface.
  • Each ad item within a campaign can have a unique weight and can be paused individually.

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