About campaigns

Campaigns are a great way to manage multiple ad items, although it's possible to create a campaign that has only a single ad item. When you assign a campaign to a zone, you assign all the ad items under it. The ad items will have the same assignment details, but each ad item can be assigned a specific weight to allow you to prioritize one over another.

If a campaign contains ad items of varying sizes, only ad items compatible with the requesting zone will be considered for serving.

There are two types of campaigns. A Standard Campaign is for most ad items types, including images, HTML/Rich media, and email ads. A VAST Campaign is for VAST ad items.

Creating a campaign

The Add Campaign button in an advertiser's section

  1. Go to the section of the relevant advertiser (Your AdButler > Advertisers > Your Advertiser).
  2. Click Add Campaign above the table of campaigns. The Create Campaign window will appear.
  3. Choose whether to create a Standard or a VAST campaign.
  4. Name the campaign.

Creating a standard campaign in AdButler

  1. Add a roadblock tag. (optional)
  2. Assign the campaign to a contract. (optional)
  3. Click Create Campaign.

Tips for using campaigns

  • Create a campaign for each unique ad campaign you are running.
  • Do not reuse previous campaigns and zone assignments.
  • Come up with a descriptive naming convention for your campaigns. This will make it easy to identify them throughout the AdButler interface, as well as search for them using the search bar.
  • Remember that each ad item within a campaign can have a unique weight and can be paused individually.
  • You can view the statistics, setup properties, or both of the ad items assigned to a campaign. The default view is Stats Columns, which shows only the statistics (impressions, clicks, status):

The Ad Items table with only the Statistics columns

Click on the dropdown menu on the upper-right of the Ad Items table to change the columns to view. Select Setup Columns to show the date when the ad items were created, as well as their size, weight, and status:

The Ad Items table with only the Setup columns

Finally, select Show All Columns to show both the statistics and setup columns:

The Ad Items table with all columns visible

Can't find what you're looking for?

Send us an email


Visit the blog

For more ad serving tips, industry news and AdButler insights.