About ad items

In AdButler, you enter the details of an individual ad into an object called an ad item. Ad items have different types, each corresponding to a different medium or source. This guide will teach you how to create ad items. You will learn:

  1. About the different types of ad items.
  2. About things to keep in mind when creating ad items.
  3. How to create an ad item directly within a zone.
  4. How to create an ad item in a campaign.

The types of ad items

  • Image - For ads made of a static image. They are delivered using the image HTML tag and wrapped in an a tag to direct clicks. For more information, read Creating an image ad item.
There are two popular ads that fall under the Image ad item type: affiliate links and email ads. For more information, read Setting up an affiliate tracking and Serving ads in an email newsletter.
  • HTML5/Rich media - For ads made of an IAB-compatible HTML5 ZIP archive. The archive includes an HTML file and any scripts or media used to display the ad. For more information, read Creating an HTML5/Rich media ad item.
AdButler accepts only HTML5 ZIP archives that contain 200 files or fewer.
  • Custom HTML/Third party tags - For custom ads or scripts. This is also the ad item type that you should select if you want to serve ads from an ad exchange or other external source. For more information, read Creating a custom HTML ad item and Serving third party ad tags.
  • VAST ad - For video ads that support the VAST format. AdButler currently supports the VAST 2.0 specifications. For more information, read Creating a VAST ad item.
  • Native - For native ads. These rely on native ad templates. For more information, read Native Product Template.
  • S2S Connection - For serving ads from other ad networks via a server-to-server connection. We will soon remove this option, because you can now manage demand sources in the Programmatic section. For more information, read Setting up Programmatic Demand (OpenRTB).

Tips on creating ad items

  • Match the sizes - If your ad has an image, the dimensions of both the ad item and the zone to which you will assign the ad item must be the same as the dimensions of that image. You define the dimensions of both ad items and zones when you are creating them, and you can no longer change them after that. You do have the option to set a zone's size to be dynamic, which will allow it to resize to accommodate the dimensions of the ad items that will be assigned to it.

  • Match the types - Similar to ad items, zones and campaigns also have types. The table below shows their compatibility. When you're assigning a campaign, AdButler will let you choose only from zones that are compatible with the campaign. Similarly, you will not see the option to create a VAST ad item inside a non-VAST zone, and vice-versa.

Zone Campaign Ad Item
Standard Standard Image, HTML5/Rich media, Custom HTML/Third party tag, Native, S2S Connection
Email Standard Image
VAST VAST VAST
  • Use campaigns - A campaign is a group of ad items. Instead of assigning ad items to a zone one by one, you create the ad items in a campaign, then you assign the campaign to the zone. This grouping makes it much easier to assign and unassign multiple ads to multiple zones, log overall advertiser statistics, and run A/B tests on ad creatives. Because of all these benefits, we highly recommend creating ad items in campaigns. The only situation where we can recommend creating an ad item directly within a zone is when you are creating a default or house ad. For more information, read About zones and About campaigns.

How to create an ad item in a zone

  1. Go to the dashboard of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone).
  2. Click Add New above the table of ad items. You will be prompted to select an ad item type.
  3. Select the appropriate ad item type. The zone assignment pane will appear.

  1. Select your preferred serve method. For more information, read Serve Method Options. The rest of the assignment details will appear.
  2. Fill up the fields as needed. For more information, read Pacing & Schedule, Financial settings, Activity limits, and Targeting.
  3. Click Save. You will be taken back to the zone dashboard, and the ad item you just created will be listed in the table of ad items.

How to create an ad item in a campaign

  1. Go to the dashboard of the relevant campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
  2. Click Add New above the table of ad items. You will be prompted to select an ad item type.
  3. Select the appropriate ad item type. The new ad item pane will appear.

  1. Fill in the fields as necessary. For more information on weight, read Pacing & schedule.
  2. Click Save Ad Item. You will be taken back to the campaign dashboard, and the ad item you just created will be listed in the table of ad items.

Can't find what you're looking for?

Send us an email

hello@adbutler.com

Visit the blog

For more ad serving tips, industry news and AdButler insights.