Financial settings

The Financial tab located on the assignment page allows you to attach a financial value to the performance of an assignment. This value can be associated with a metric or as a fixed cost for the overall assignment, and will be used to calculate the revenue generated by the ad.


To get a full breakdown of your revenue statistics by campaign, click on "Statistics (Beta)" in the lefthand toolbar.


The "Method" option allows you to choose how you want your revenue to be tracked. The options are, "Rate", "Fixed", and "None". Choosing either rate or fixed will cause revenue numbers to be calculated in the "Statistics" tab. If you choose none , no statistics for your assignments will be displayed.

An account administrator can change the default curreny used for revenue statistics in the "AdButler Settings" menu accessed using the dropdown menu beside your avatar and account name.


Selecting a "Rate" based pricing model attaches an amount to the Cost Per Thousand (CPM), Cost Per Click (CPC), and the Cost Per Action (CPA) metric tracked by the system. For example, a CPM rate of $5.00 means that for every 1000 ad requests, a value of $5.00 would be added to the revenue of the assignment. Similarily, CPC and CPA have a direct ratio to the value in the input box.

Rate Based


"Fixed" rate pricing assigns a specific value to an assignment. For example, if an advertiser was paying you $500 to run their advertisement on your website for a month, you could place that amount here.


Publisher Payout

"Publisher Payout Sharing Ratio" is used to modify the financial statistics that appear when logged into the system as a publisher. When enabled, a percentage is associated with the assignment that defaults to the universal publisher payout value. This value can be customized on a per assignment basis, and applies that percentage of the revenue to the publisher. Publisher payout is ideal for situations similar to profit sharing, where the revenue is split between money earned by the advertiser and money earned by the publisher.

Publisher Payout

Can't find what you're looking for?

Send us an email

Visit the blog

For more ad serving tips, industry news and AdButler insights.