AdButler Blog
General 16 mins Mar 31, 2021
Ad Servers vs DSPs, SSPs, DMPs & CDPs: Differences Clarified

What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!

General 7 mins Jun 21, 2022
The Benefits of Self-Serve Advertising Platforms [for 2022 and Beyond]

Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.

AdButler Software Updates May 30, 2022
An End-of-May Content Update to Master Your Ad Serving 📚🌦️

This month's update is focused on a series of content releases, including a new podcast production - read on to learn more!

General Apr 28, 2022
The Ultimate Starter Guide to Video Ad Serving & VAST [2022]

When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

General Apr 14, 2022
What is OTT (Over-The-Top) vs CTV (Connected TV) Advertising?

OTT and CTV are two popular terms which are often used interchangeably in advertising. Learn about the differences between them, as well as the advantages they have to offer.

AdButler Software Updates Mar 21, 2022
New Monetization Opportunities To Brighten March 🌞💰

The release of a new contextual tagging solution, partnership program, and more are included in this month's spring update!

General Mar 17, 2022
A Deep-Dive on Retail Media Platform Solutions & Strategies for 2022

When you ask a retailer “what business are you in”, many are likely to respond by saying “selling goods to consumers”. Chances are high that if...


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