Addressable advertising allows advertisers to reach relevant audiences - but new addressability techniques will be required, soon.
Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.
Programmatic advertising refers broadly to the automation of ad buying and selling. Master the programmatic ecosystem with our complete guide!
Contextual advertising is method of targeting ad placements towards content that matches an ad topic. Learn all about it in this guide!
An ad server decides which ads to display on a website. Learn how the full ad serving process works in this complete guide to ad servers.
Advertising technology (ad tech) is an umbrella term for the technology used to buy, sell & serve digital ads. Learn about ad tech here!
An ad tag is a snippet of code which coordinates ad serving by synchronizing details about ad requirements between ad tech platforms.
