| Accupixel |
The Accupixel is a piece of technology that double checks an impression to make sure it's genuine by loading after the ad item. You can turn it on in your settings. |
| Advertiser |
An Advertiser is generally a company that provides ads. Advertisers in AdButler allows you to create campaigns and record all statistics in one spot. |
| Ad Item |
Ad items are the individual ads that are displayed. It is a general term that can refer to image ad items, VAST ad items, text ad items, and everything inbetween. |
| Campaign |
A Campaign is a collection of ad items that can be assigned together to a zone or channel. They share a schedule and are treated as one placement. |
| Conversion |
Conversions are a unit representing the goal of your campaign. When you use AdButler's conversion tags, you are counting how many times your goal was achieved, such as a checkout. |
| CPM |
CPM stands for Cost Per Mille and is measurement of how much one-thousand impressions are worth. In AdButler, a CPM rate is set on the assignment page for a placement. |
| CPC |
CPC stands for Cost Per Click and is used to record a monetary value for each click. |
| CPA |
CPA stands for Cost Per Action and is allows you to tie a monetary value to each conversion recorded for that placement. |
| CTR |
The CTR of a placement is its Click-Through Ratio, or how many impressions per clicks are recorded. |
| Clicks |
A metric of how many times an ad has been clicked on. |
| Creative |
The display portion of an ad item. Can be an image, code, video, survey, etc. |
| Default Ad |
A ad item that will show when no other placement can. Usually set as some sort of house ad item. |
| Backfill |
Backfill is the reserve of ad items used when no other placement can display. Similar to a default ad, backfill generally comes from a programmatic source. |
| Home Page Takeover |
A home page takeover is a technique used by advertisers to crowd out any competition from one of the most viewed pages on a specific web site. The implementation involves giving a 100% share of real estate to an advertiser on the home page of a site, resulting in no other ads being seen. You can implement this technique via AdButler's roadblocks. |
| Impressions |
The metric which represents the number of times a user has viewed an advertisement served on your website. |
| Media Library |
The media library is where you can upload your images, .zips, or other creatives to our servers to be used with your AdButler account and ad items. |
| Publisher |
An organization, entity or individual that supplies web content or search content and places the advertising zones for consumption and viewing by users. |
| Ad Request |
A call sent by a zone tag to AdButler's server asking for an ad to display. This happens whenever a zone tag is loaded; either on page load, script event or a result of a user-initiated action. |
| Serving |
A term used to describe the action of displaying an advertisement on a website. |
| Static Weight |
The static weight of an ad item or campaign indicates how often it should serve relative to other ad items or campaigns. For example, if ad item A has a weight of 2, and ad item B has a weight of 1, this means that A will serve twice as often as B. |
| Tracking Pixel |
A tracking pixel is a piece of code that makes a call for a small, 1x1 transparent image located on a third-party' server. By doing this, another service is able to track impressions. Tracking Pixels are used to compliment AdButler's built-in tracking, and are provided by another service. |
| Zone |
A unique location with a defined size (WxH) on a website where ads are served. |
| Zone Tag |
A Zone Tag is the code from your zone page that, when placed in the HTML of your website, will call an ad to be returned. |
| Macro |
a simplified block of code that is read by AdButler and replaced with additional content to perform specific functions. |
| Channel |
A grouping of zones that exist across one or more publishers, related by content or zone type. Simplifies the creation of assignments across multiple zones at once. |
| Schedule |
The date-range used to determine how long an ad campaign will serve for. |
| Header Bidding |
A programmatic technique that allows a group of advertising sources to bid on a publishers inventory. |
| Targeting |
A way of directing ads to specific audiences based on unique identifiers, such as location, device or operating system. |
| Placement |
The specific details and statistics related to an assignment. |
