A zone represents the space on a Publisher's website that you are serving ads to. There are multiple strategies for making use of them, and depending on the type of ad you are serving, you'll use a different zone for specific situations. Read more about zone setup strategies...

To serve ads to a zone, you can:

• create ad items directly inside a zone
• assign advertiser campaigns
• assign to a channel (you must have a channel created in order to do this)
• create a popup (similar to creating an ad item inside a zone but allows more options)

After you have created a zone, you will copy a small chunk of code and paste that within the HTML document where the zone exists. Read more about retrieving zone tags ...

How a Zone Works

An empty publisher zone

How to create a zone

1. Open the Publisher who you want to add the zone to. You may need to expand the publisher tree by clicking the + beside Publishers on the left-hand side.
2. Click the Add New button to bring up the zone creation menu.
3. Select which type of publisher you would like to make.
4. Enter the Name of the zone and, if applicable, the Size. You can either enter a custom size or use a predefined one.
5. Click the Save button to finish making the zone.

Different zone types

You'll need to make a zone that matches the ad item or campaign type that you want to serve.